If you’re a web writer, there are some things you’re probably doing that you just shouldn’t. Learn how to examine your web content to find the painful truths you can fix in your online writing.
You Need To Write For Search
This is where many people new to online writing often struggle. But it’s really not as hard as one might think. Start with one easy good SEO technique, such as LSI and build up from there. Stay away from blackhat methods, as these may appear to work at first but can be the downfall of your entire site or blog.
You're Not Writing For Your Intended Audience
Are you writing to yourself or to your targeted readers? Sometimes, that’s the same thing. But occasionally, it's really not. The good thing is you can fix that. Simply pay attention to comments in your online writing, as well as where your readers are coming from.
Your Content Needs To Be Shareable
Read your online writing back to yourself. Is it something you would share if written by someone else? The title should make someone want to click and read it (but please avoid clickbait). The main image and first paragraph should make them want to keep going. The rest should provoke them to reshare it when finished.
Proper Grammar And Spelling Is A Must
If you can’t spell correctly or use way too many commas, do you really think people are going to take you seriously? Study up on your grammar and spelling and use free tools to analyze your online content writing before hitting publish. Even better, hire a professional editor. Your readers will thank you by not clicking away when you avoid the nonsense.
If You Can’t Word It Right, Your Audience Can’t Read It Right
This falls in line with grammar and spelling. If your posts are all over the place or are nonsensical, your readers can’t follow along and will just go away. Be sure you are saying what you mean so that people can actually read your online writing and understand it as intended. Otherwise, you’ll either get misinterpreted or skipped over very quickly.
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