Tired of writing about the same topic all the time? Your readers may be tired of looking at it as well. While it's great to specialize in something, you should also throw in other topics now and then too. Variance is one of the keys to succeeding in freelance writing.
Variance can occur in the way you word your content. Mix up usage of certain words and transitions throughout each piece. Varying your writing can also refer to niche topics. You can specialize in more than one without losing credibility with your readers. In fact, you may find them glad to see random subjects mixed in with what they are used to reading from you.
If you want to be successful as a freelance writer, variance can be a very good thing. Clients love writers who specialize. But they also like to see some versatility. This way, if they have a topic that shies away from your usual routine, they know they can at least consider you for the project. However, if you only write on one topic, how will they know if you are able to handle anything else?
Are you showing enough variance in your work?
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Are you authentic in your writing? I'm not talking about facts here. Hopefully, you can answer yes to that. But are you true to yourself in your writing?
Do you write with passion or do you just write anything?
Own each piece of work you write by making it authentic. For instance, don't claim to be an expert on a topic you know nothing about just to get paid. It's one thing to write a well-researched piece or a piece with personal experience. But it's a whole other ball game to wrote something you have absolutely zero knowledge or experience in.
You may be able to slide past the radar with that at times. But it will eventually catch up to you and ruin your entire writing career. Instead, write what you know through studies or experience. Your clients will appreciate your authenticity. Readers can see right through writing that lacks connection from the writer. On the other side of the coin, they also value and feel content that contains the writer's authentic knowledge and experiences.
Be authentic. Be you. Be hired. Be read.
Readers and fellow writers often ask me why I enjoy helping so many people? Am I worried about creating competition for myself? Why do I just freely give advice and inform others of what I do to succeed in writing? Am I creating competition by helping others succeed?
If I were creating competition, I am not afraid to play the game and I'd play it fair. However, I don't believe I am. Why? There is a vast sea of opportunities, gigs, jobs, and contracts in the writing world. It's not humanly possible for me to have every writing task to myself, nor would I desire to.
Aside from that, I am wise enough to know that every assignment is not for me. I don't know everything there is to know. Each writer has their own style. Why take on a project I know I can't do when there could be someone else better suited to it and who may need it more than I do? Instead, I could refer a good writer and move on to something better suited to me.
I have always believed in helping others, no matter the situation. Whether in my career or in every day life, if I see someone who needs help, I'm going to provide it if I have the means. If you knew a secret that could change the whole world for the better, would you keep it to yourself? Of course not - at least, I hope not.
No, writing advice is probably not going to change the world. However, if I can offer some guidance that can help change someone's perspective or career for the better, you can bet I'm going to tell them. One small piece of advice or word of encouragement could be all that is standing in the way of someone living their dream. How do I know this? People have given me that kind of hope and assistance. Were it not for fellow writers pushing me and offering me advice, who knows where I'd be today. I am simply doing the same.
So, am I creating competition by helping others succeed? Does it really matter?
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