Tired of writing about the same topic all the time? Your readers may be tired of looking at it as well. While it's great to specialize in something, you should also throw in other topics now and then too. Variance is one of the keys to succeeding in freelance writing.
Variance can occur in the way you word your content. Mix up usage of certain words and transitions throughout each piece. Varying your writing can also refer to niche topics. You can specialize in more than one without losing credibility with your readers. In fact, you may find them glad to see random subjects mixed in with what they are used to reading from you.
If you want to be successful as a freelance writer, variance can be a very good thing. Clients love writers who specialize. But they also like to see some versatility. This way, if they have a topic that shies away from your usual routine, they know they can at least consider you for the project. However, if you only write on one topic, how will they know if you are able to handle anything else?
Are you showing enough variance in your work?
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