Make your auto dealer brand stand out in search engines using some of these SEO keywords for car dealers.
The great news if you own a car dealership is that local SEO is your best friend. Even super competitive terms like “car dealer near me” or “used car near me for sale” aren’t a big deal if you don’t have a lot of competition in your city. But, while having a verified and well-optimized Google business listing is great, it’s likely many SEO specialists will tell you that it’s necessary to take out paid ads to really bring in converting traffic.
Sure, if you’re in a small market, you may get a shot at paying relatively little money for “your make + city + dealer” in paid ads. But, in many markets, you’re spending a lot more than a few dollars per click. This is why you also want to consider targeting SEO keywords that have low competition, but enough search traffic to bother using on your website, your blog, in paid ads, or on social media.
Here are 25 hand-picked SEO keywords for car dealers with low competition. These aren’t all local SEO based, but we’ll explain why these can be useful to you in a moment.
(Note: The average search volume is the monthly average Google search volume for that keyword phrase. The average CPC is the average Cost Per Click for AdSense ads shown for that exact keyword phrase. Paid difficulty is the competition for that keyword on AdSense, so a lower number means it’s less competitive to bid on that keyword. Search difficulty is how competitive it is to rank for that keyword in Google search. All numbers are accurate as of January 2020 and come from Ubersuggest.io queries.)
For example, if your dealership sells used cars, it may be interesting to you that people specifically search for used cars under $7000 that often. Granted, that’s about 600 average monthly searches throughout the United States. But, the fact that it’s searched so often means that it’s important to consider that someone near you may search for a used car that way. So, if you have inventory in that price range, it’s important to keep that keyword phrase in mind.
Also, your car dealership may be in a state where you can’t be open on Sunday. But, if you are in a state that does allow dealers to open on Sunday, you’ll want to take advantage of this by using the phrase “car dealer open sunday” on your contact page.
You may also notice that more specific phrases like used car dealer near me, luxury car dealer near me, small car dealer near me, etc, are much less competitive than you might think. If your dealership fits into any of these categories, keep these in mind.
If you ever have sales where you offer special zero percent financing for a certain period of time, you’ll want to take note of the related popular keyword searches. Even if you can’t rank for them specifically, it’s good to note that people search for financing with these phrases. Be sure to include these in any online ads to get the most possible leads.
Keyword phrases such as car dealer meme, car dealer movie, car dealer jokes, car dealer quotes, and car dealer terminology may not seem like keyword phrases people would use when looking to buy a car. But, if you are looking to post more on your dealership blog or social media than just your latest new car on the lot or latest sale, these are good topics to consider. Sure, content in these topics may not always be flattering. But, using humor tastefully is a great way to build your brand and get people to interact with you in a positive way.
Frequently asked questions such as “how often do car dealers get new inventory” is a good topic for a blog post or social media post. In general, “car dealer questions” deals with questions that potential buyers should be asking at the dealership. Proving that you’ll be forthcoming with answers to common buyer questions helps build trust in your brand. Trustworthiness is a very important quality of a successful auto dealership. If you’re willing to go out and answer many common questions right on your blog or social media, that will go a long way towards attracting potential customers who are taking their time to decide on a dealership to visit.
Never underestimate the power of listing your car dealership’s hours on your website. You’ll want to make sure these hours are correct on any listings out on the web. That way, you can be sure that if people search “car dealer near me open now,” you’ll have a chance at a new customer.
If you need any more help with finding the perfect SEO keywords for your car dealership, contact the SEO specialists with the Brand Shamans today!