That’s all well and good, but how do you actually know searcher intent, especially when it relates to the specific things you do, love, and are passionate about? Sure, there are plenty of free - and paid - SEO tools out there that give you some insights into keyword phrases, search traffic volumes, competition, ranking factors, and blah, blah, blah. That’s not to say these things aren’t important, because they can be helpful. But, they are just tools, after all.
When it comes to optimizing anything in your life or business, making your intents clear and focused is of absolute importance. You can write content or tag and describe podcasts, videos, and pictures and whatnot with the perfect keyword phrases. But even if people find it, will they actually get anything out of it or interact with it?
Probably not, if your true intent isn’t clear. You may know what that is, but is that clear through what you project through your website, branding, and content? Online tools won’t help you with this. Nope. You have to look within yourself and use your own intuition to figure out how to best align your intents with those of your intended audience.
How the Heck Do I Use Intuition in SEO?
I’m sure I’m far from the first person to say that using your own intuition in optimizing your content for search and inbound marketing is a good idea. After all, you are creating - or responsible for the creation of - the content that surrounds your brand and business.
Even if you’re running a website for a hobby that’s not for profit, because you are putting your energy into it. If you’re pouring your heart and soul into something, it’s business. So, you want to have your brand and business to be consistent with your intents and keep that balance clear, focused, and obvious.
If you’re very goal-oriented and are a good planner, you probably already have a good idea of the keywords and target audience to focus on already. But if you don’t have all that planned out, that’s OK, too. You don’t always need a plan to be exact. After all, it’s your thing, so do it how you’re comfortable doing it.
While numbers, keyword research, and traffic reports & insights have their place in optimizing the searchability of your content, they don’t tell you the most important thing that you need to know. Where do you focus your energy? That’s where intuitive SEO comes in.
What Tools Do I Need for Intuitive SEO?
The beautiful thing about intuitive SEO is that you don’t need to pay a whole bunch of money for a tool. In fact, the tools are pretty cheap. I know that I’m not the first one to do this for business, but I may be the first to do this, at least publicly, for the purposes of figuring out your SEO strategy.
Let’s do a Tarot card reading.
One of the best ways to know where we should be putting our energy is to relax, take a deep breath, and use some divination tool to help us tap into our own intuition. Contrary to popular belief, tarot cards and the like don’t “tell the future,” but rather give us insight into where we’re at right now in the grand scheme of things and where the Universe suggests that we should go.
If you’re not into the spiritual “stuff,” that’s OK. But hear me out.
For my example here, let’s take something that I know I like and would write content about if I took the time to. That thing is vegan sausage. While that sounds like a silly example, it probably shouldn’t surprise you that people like to find new ways to cook with sausage. I’m not here to talk about the benefits of vegan sausage. Or am I?
Before I do any fancy keyword research, or look at potential competition, or anything, I need to know what my focus should be. How would reading a Tarot card help us do that, though? Let’s see.
For this reading, I'm using my personal Mystical Cats Tarot deck. But you can really use any Tarot deck you want.
As you shuffle the deck, clear your mind and focus your energy on the deck. Then, ask the question “Where should I focus my energy when writing about (enter your topic here)?” In this case, I’m asking the deck about “vegan sausage.”
The card I drew for this? The Three of Earth reversed.
When it's in the Upright position, the card offers this advice: "Problems that seem insurmountable alone become manageable - and enjoyable - when you work together. Think about how your project could benefit from teamwork. Apply creative cooperation toward a common goal."
But what if it's reversed, like in our case here? Tarot cards have a significantly, sometimes drastically different meaning for you - when reversed.
Reverse: "You are taking on too much on your own, This doesn’t make you independent, it makes you a martyr. Don't try to cope with more than is reasonable or become exhausted by struggling on alone. Ask for help."
What do these reasons have to do with SEO?
SEO can be extremely overwhelming. But you don't have to reinvent the wheel or even do it all yourself. This reading tells us that in order to succeed with writing SEO-friendly content for the topic of “vegan sausage” we should be seeking out help. Collaborating with others is a key to being successful writing online content on this topic.
Of course, guest blogging and blog collaboration is commonplace. But especially with how popular vegan meats have become, working with others is key to getting noticed and included in the community for this niche.
In fact, this reading just saved you a lot of time. Rather than spend countless hours digging for long tail keywords, you should instead introduce yourself to like minded bloggers and website owners to collaborate. That way everyone wins and you have people already invested in your work.
Then once you have an established following, see what you alone can offer that you haven't seen written about. Then, you can focus on a few key tee directly related to the topics you want to focus your original content around. Since then you'll already have an audience, your content will get seen by more people. Also, since your audience will already be targeted towards people who like recipes and whatnot about vegan sausage, it will perform better! There you go!
You can do this exercise with any oracle deck, even inspirational ones. There’s also divination with playing cards, too, called cartomancy. There are plenty of guides on cartomancy and all you need is any old deck of playing cards. It's all about using the cards as a tool to focus your mind on intuition.
So, if you're feeling stuck or overwhelmed with your content strategy our keywords research, don't worry! This one card business reading could be exactly what you need you jumpstart your content! If you're just starting out or focusing on something new, you should give it a shot, too!
~ Phoenix <3 ~
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