by Phoenix Desertsong, Social Media Expert
Social media can be a great tool for building a community around your business. But, no matter what channels your target audience prefers, you must build a community so strong that it just requires a little watering here and there. It’s gotta be sort of like a Chia pet - a Chia Community, if you will.
You may have that community on Twitter, or LinkedIn, or Facebook, or Instagram, or somewhere like on a Discord chat server. It may be across multiple channels. But, wherever you start getting people to interact, whether it's actively commenting and sharing, or even just passive likes and clicks, that's where you should focus. And, that's different for everyone.
So, how do you build a Chia Community online?
It’s actually a lot more straightforward than you might think. It’s not EASY, per se. But, here’s the key: you need cheerleaders. By cheerleaders, I mean members of your community that are active on a regular basis.
Whatever platforms they may be on, those are your cheerleaders. They are the ones that make your stuff visible. Feed them, nurture them, and keep them around as long as you can.
Of course, you want to post on a regular basis. Whenever that is, be consistent. Even if it’s just once a week. But, once a day Monday through Friday seems to work the best. Really, watch for the days that your audience is most active. Then, focus on posting at those times, even if those times are on the weekends. You can always schedule posts. Then, be sure you respond to comments and thank people for their shares.
Is it really all that easy? Well, that part of it is easy enough. But first you have to actually get those cheerleaders AND find the content that speaks most to your audience. That takes a lot of trial and error.
There is NO “one-size-fits-all” solution for building a Chia Community. You can certainly get ideas from other successful communities. But, it all comes down to what works for you.
Also, what works on one platform may not work on another and vice versa. If you have to chart it all out, by all means, do so. My best suggestion is to focus on the channels that get you the most exposure and trickle stuff out to the others that don’t.
What channels do you find work the best for you when it comes to networking? Where will you build your Chia Community?
Need help building your Chia Community? Let us help point you in the right direction!
Brand Healing Journal