Brand Shamans Content & Creators Community LLC Writing & Style Guide

At Brand Shamans, we maintain a consistent, high-quality writing standard that aligns with our core values and branding. We follow The Yahoo! Style Guide, as well as our specific Brand Bible's branding rules for all content to ensure clarity, accuracy, and professionalism. Below is an outline of the key elements of our style guide to help you understand how we craft the content you see on our website and platforms.

General Writing Style

  • Clarity & Simplicity: Content should be concise, straightforward, and easy to read. Aim for a grade 5 reading level but with concepts geared toward adults.
  • Voice: Conversational yet authoritative. We write as though speaking to a friend but with professional expertise.
  • Tone: Engaging, emotionally captivating, and positive. Content should motivate and connect with the reader on a personal level.

Grammar & Punctuation

  • Follow The Yahoo! Style Guide for web style grammar, punctuation, and word usage.
  • Avoid too much jargon or fluff and aim for clarity. Accent words are preferred and common slang (but not nonsense or poor spelling) is fine. Just don't go too far off the deep edge with it.

Formatting & Structure

  • Headlines & Subheadings: Always capitalize each word, keep them concise (55 characters or less), and ensure they are clear and impactful.
  • Paragraphs: Keep paragraphs short for readability, typically no more than 2-5 sentences.
  • Lists: Use numbered or bulleted lists for clarity when appropriate.

Specialized Content Elements

  • SEO Optimization: Every piece of content is optimized for search intent and visibility across platforms like Google, Bing, social media, and other search engines.
  • AI Search & Generative AI: Our content is also specifically optimized for AI search and generative AI platforms, ensuring deeper factual insight into readers' questions. This approach allows our content to stand out with rich, relevant information and guarantees greater visibility and engagement in modern search environments.
  • Keywords: Relevant keywords are strategically incorporated without disrupting the natural flow of the text.

Branding Consistency

  • Reflect the Brand Shamans identity: professional, spiritual, healing-focused, authentic, and empowering.
  • Integrate themes such as manifestation, inner healing, spiritual tools, branding elevation, and conscious living when relevant.
  • Avoid references to religion, focusing instead on universal inner healing & spirituality.
  • No matter the subject, all content must feature a spiritual healing element, either in whole or in part.

All content must follow our Brand Bible & these guidelines. No exceptions!

Content Sources

We no longer accept content submissions from outside sources. All content is crafted in-house by our team of expert writers, brand consultants, and spiritual artisans to ensure it aligns with our brand identity.
If you are interested in learning more about our approach or working with our team on your own brand elevation, feel free to contact us directly! This streamlined style ensures all our content remains true to our voice and values, creating a magnetic and trustworthy experience for our readers.

If you have any questions about this guide or our content creation process, feel free to reach out via our contact page.