Every Brand Needs A Purpose
Does your brand have a purpose? It should! Each brand's purpose is what helps people connect. If there's nothing behind it except a product, people will have a hard time understanding why they want or need it. Does your brand help people in some way? Does it have a unique meaning behind it? Make sure there is a purpose for doing whatever it is your brand or product does.
Your Brand's Purpose Needs To Be Obvious
Not only does your brand need a purpose, but it needs to be very obvious. For instance, if your brand's purpose is to spread the word about a specific cause, that should be evident in everything you do. Logos, blog posts, social media posts, ads, product labels, shipping packages, and anything else put out there by your brand needs to reflect that purpose.
For instance, our store, Intent-sive Nature shows even within the name that we are very intensive about the intent we put out there and we LOVE Mama Nature! Our products are very intent and nature oriented, from healing jewelry to branding with a spiritual twist. Everything we do is about our main intention to help people find their true selves (in both business and personal ways) and help them heal themselves and their businesses through the power of true self aka nature.
What Vibes Is Your Brand Representing?
Are you sending out mixed messages or vibes? Does your brand truly represent what you want it to? Listen to your audience. Watch their reactions to what you do. Does it really reflect that purpose? If your brand is about healing, like ours, do all things put out by your brand reflect healing? Make sure that nothing puts out vibes that are the opposite of what you intended. If you've mistakenly done this, no worries! You can still fix it! That's what the Brand Shamans are for! We help heal brands.
If your brand needs help discovering its inner spirituality or purpose, let us know! We can help!
LAST UPDATED 7/23/2022 by Lyn Lomasi