If You Fear Charging Your Worth, You Lack Self-Belief

 Lyn Lomasi; Owner/Shaman/Master Creator at Brand Shamans Content & Creators Community LLC

Let’s have a real conversation—one that might sting a little but will set you free if you let it. If the thought of charging what you’re actually worth makes you anxious, if you find yourself hesitating before quoting your price, or if you constantly justify discounts before a client even asks, then the problem isn’t the market, the economy, or competition.

The problem is YOU.

More specifically, it’s your belief in your own value—or lack thereof. And until you fix that, your business will stay stuck in a cycle of underpricing, overworking, and attracting clients who don’t respect your expertise.

So, let’s break this all the way down. Because once you own your worth, your entire brand, business, and life will shift in ways you never imagined.

People Pay Based on Confidence—Not Just Skill

You’ve seen it happen: Someone who isn’t even that great at what they do charges sky-high rates and still has people throwing money at them. Meanwhile, someone else—maybe even YOU—has mastered their craft but still struggles to get clients to pay fair rates.

Why?

Because people don’t just pay for skill. They pay for confidence, positioning, and perceived value.

Think about it:

• Why do people pay $5,000 for a designer bag when a $50 bag holds the same items?
• Why do people spend $300 on shoes when $30 shoes do the same job?
• Why do people hire high-ticket coaches, consultants, and creators when they could find a cheaper alternative?

Because the perception of value makes the difference. And that perception starts with how YOU see yourself.

If you hesitate when quoting your price, if you nervously lower your rates just to “secure the sale,” if you feel guilty about making good money—you’re sending a subconscious message:

"I’m not sure I’m worth it either."

And guess what? People will believe you.

But when you confidently state your price—without hesitation, without explaining, without discounting—people trust that you must be worth it.

The truth is, if you’re not attracting the right clients, it’s likely because you’re positioning yourself in a way that screams “cheap and negotiable” instead of “premium and worth every penny.”

“But People Can’t Afford It…” Let’s stop that lie right now.

People can afford what they prioritize.

• They can’t afford your $2,000 service but drop $3,000 on a new phone?
• They claim your $500 offer is “too much” but spend $600 monthly on takeout?
• They balk at a $100 consultation but spend $200 on a concert ticket?

It’s never about affordability. It’s about what they see as valuable.

The right clients--your true audience—WILL pay. The ones who don’t? They aren’t your people. Let them go.

If you keep lowering your prices to match what they think is fair, you’ll keep attracting low-value clients who don’t respect or appreciate your work.

Instead, raise your standards. Charge based on your value—not based on someone else’s lack of money mindset.

How to Finally Own Your Worth and Charge What You Deserve

So how do you shift from underpricing and undervaluing yourself to confidently charging premium rates? Here’s what you need to do:

1. Get Crystal Clear on Your Impact

People don’t just pay for products or services—they pay for results, transformation, and experience.

Ask yourself:

• What problem do you solve?
• What transformation do you provide?
• How does your work change your clients’ lives or businesses?

When you know exactly how valuable your work is, you stop seeing pricing as “just a number” and start seeing it as a reflection of your impact.

2. Stop Explaining Yourself

Your pricing is not a debate. It’s not up for negotiation.

Say it. Own it. Then be quiet.

The more you explain or justify, the more you invite doubt. Confidence is key.

3. Reposition Your Brand for High-Ticket Success

Your brand, messaging, and online presence should reflect the level of success you want to attract.

If your brand looks amateur, unclear, or cheap, you’ll attract cheap-minded clients. If your messaging feels uncertain, your audience will hesitate, too.

That’s where our Content & Brand Elevation Services at Business.BrandShamans.com come in.

We don’t just help you create content. We position you as an undeniable authority—so that clients see you as the premium option and feel honored to pay your rates.

4. Stop Surrounding Yourself with Broke Mindsets

If your circle is filled with people who always complain about money, ask for discounts, or talk about how things are “too expensive”, that mindset will rub off on you.

Surround yourself with high-achieving, high-value thinkers who understand the importance of investing in quality.

5. Understand That Fear Is Costing You Money

Fear will keep you:

• Underpricing because you’re afraid people will say no
• Overworking because you’re scared to charge more
• Playing small because you fear judgment from others

And all of that? It’s keeping you broke.

Confidence, on the other hand, will have you thriving, attracting premium clients, and finally breaking free from the cycle of self-doubt.

You Have Two Choices Right Now

Right now, you’re at a crossroads. You can either:

👉 Keep playing small, doubting your worth, and settling for less than you deserve
OR
🔥 Step into your power, command premium rates, and finally attract the high-paying clients who respect your value

If you’re ready to elevate your brand, increase your pricing, and attract high-value clients who don’t question your worth, then you need the right brand positioning strategy.

That’s where our Content & Brand Elevation Services at Business.BrandShamans.com come in.

We don’t just help you with content—we help you build a powerful, high-value brand that people trust, respect, and are excited to invest in.

🚀 Are you ready to stop undercharging and start thriving? Let’s make it happen.

The only thing standing between you and your next-level business is your belief in your own worth.

So fix that. Today. 🚀 Business.BrandShamans.com