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Brand Shamans Content & Creators Community, LLC

Tips for Writing Engaging Facebook Posts That Spark Real Conversations

10/7/2024

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© Lyn Lomasi; Owner/Shaman/Master Creator at Brand Shamans Content Community LLC
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In the fast-paced world of social media, it's easy to feel like your posts are just whispering into a hurricane. But what if I told you the secret to skyrocketing your engagement lies in just a few powerful tweaks to your Facebook posts? Whether you're a freelancer, business owner, or influencer, Facebook's algorithm wants one thing above all: engagement. And I’m going to show you how to work with it, not against it.

Now, this isn’t about pushing some generic “use more emojis” advice. No, no, no. We’re digging deeper. You want your audience hooked, drawn to interact like moths to a flame. Let’s get started.

1. Controversy Is Your Friend (Use It Wisely)

If you want real conversations, ask hard-hitting, uncomfortable questions. People are tired of the “what’s your favorite color?” type of engagement bait. Get bold with your posts, spark debates, and lean into your opinions. Just be prepared to moderate the comments, because, trust me, your audience will have a lot to say.

Think:
"Is social media really destroying relationships, or is it how we use it?"

The trick is not to alienate your audience but to spark curiosity, while staying true to you and your audience. The more your post makes people feel something, the more they’ll engage. Anger, excitement, passion—it’s all fuel for the fire. This said, you should only post what’s truly how you feel and not hurt people on purpose. 

2. Hook ‘Em With Emotion In The First Sentence

People don’t have time to scroll through fluff. Hit them hard with an emotional punch right from the beginning. Are you evoking fear? Happiness? Nostalgia? Decide on the emotion, then open with it.

For example:
"You’re probably making this one crucial mistake that’s killing your business engagement…"

It’s bold, direct, and gets straight to the point, which immediately makes your audience pause. Once you’ve hooked them emotionally, they’re invested. Now, deliver value. Be helpful. Otherwise, you’re just triggering people--and for no reason. That’s not a good thing. 

3. Forget About “Perfect”—Be Relatable And Real

Perfection is overrated, and people are over the polished influencer vibe. You don’t need to be flawless; you need to be real. Share your struggles, your stumbles, and your wins. When you’re vulnerable, your audience can see themselves in your story.

Instead of saying: "My business is thriving and I’ve unlocked the secrets of success!"

Try: "Honestly, I almost gave up last month. Here’s what I did instead…"

Facebook thrives on human connection. The more your post sounds like an open, personal conversation, the more likely people are to engage. Just make sure it’s actually true because your audience can tell if it’s not. Don’t lose valuable connections trying to be someone you’re not. 

4. Shorter Is Sweeter—But Tease for More

Contrary to popular belief, your Facebook posts don’t need to be essays. Keep it short and to the point, but with enough mystery to make people want to click or comment for more. Leave your audience wanting.

Example: "Ready to learn the one Facebook trick nobody’s talking about? Comment ‘YES’ below, and I’ll share it with you."

Short posts that create intrigue give your audience a reason to comment and ask questions, which boosts engagement and shows Facebook that your content is worth sharing. Do this only with topics that you can actually provide more insight into. Otherwise, your audience will feel they’re being teased for no reason.  

5. Use Polls and Controversial Choices

Facebook polls are a goldmine for engagement, but don’t make them boring. Instead, throw in some controversial or unexpected options. People will engage because they want to prove their point.

For example:
"Which would you give up for a month: Your smartphone or coffee? Vote below!"

Not only does this provoke conversation, but it’s a playful way to build community without heavy-lifting. Everyone loves a light-hearted debate. But be sure to stay true to you and your brand. 

6. Visuals That Pop and Make You Stop

In 2024, visuals are non-negotiable. But don’t just throw up any stock photo. Create your own images that grab attention and make your audience stop mid-scroll. People don’t want to see the same posts and photos everywhere. Experiment with bold colors, unusual angles, and high-contrast visuals. Or, if you’re brave enough, use AI-generated art to create something truly unique that reflects your personal or brand energy.

If you’re going live, make sure your cover image grabs attention in the first three seconds. People decide if they’ll watch your video that quickly.

7. Call to Action—But Make It Compelling

A call to action (CTA) is the soul of any Facebook post. Without it, your post is just noise. But here’s the trick—don’t just ask people to like or comment. Make them want to do it. Ask a question, spark curiosity, or offer something they need.

Instead of: "Like this post if you agree!"

Try: "If you’ve struggled with this too, share your story in the comments—your insights could change someone’s day."

The difference is clear: one is asking for a shallow reaction, the other for a meaningful contribution.

It’s About Authentic Connection, Not Algorithm Games

The biggest mistake most people make on Facebook is treating it like a numbers game. Yes, reach and likes matter, but what Facebook really rewards is genuine conversation. If your audience feels like they’re being spoken to rather than marketed at, you’ve already won half the battle. Every tip here is designed to get you thinking about how to make your posts more relatable, more human, and more engaging. Stop chasing the algorithm and start chasing authentic connection.

Disclaimer: Crystal, spiritual, and healing interpretations are for informational purposes only. Your results may vary. Be safe and wise on your magical journey.

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How To Find Clients As A New Freelancer: A Spiritual and Strategic Guide

10/4/2024

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© Lyn Lomasi; Owner/Shaman/Master Creator at Brand Shamans Content Community LLC
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Stepping into the freelancing world is both empowering and challenging. Whether you're offering writing, design, coaching, or something uniquely you, the key to thriving in this sacred space is attracting clients who align with your craft. But here’s the truth: finding clients isn’t just about throwing yourself onto every job board. It’s about intentionality, branding, and using modern techniques to shine your light. Let’s dive into a mix of practical magic and soulful marketing to help you find clients as a new freelancer.

1. Build Your Own Website: Your Sacred Space

Your website is more than a digital portfolio; it’s your energetic home. This is the space where potential clients come to understand your offerings, your style, and your vibe. Having your own site—rather than just relying on third-party platforms like Upwork or Fiverr—gives you control and makes you look professional, even if you’re just starting.

Key Website Tips:

  • Be Clear & Authentic: Share your story, mission, and the unique magic you bring to your work. The more aligned you are, the more aligned clients you’ll attract.
  • SEO Optimization: Optimize for key phrases that clients would search for—whether it’s “freelance content writer for wellness brands” or “branding coach for spiritual entrepreneurs.”
  • Portfolio & Testimonials: Show off your best work, and if you don’t have testimonials yet, create a few passion projects to showcase your talents.

When your website reflects the energy of what you offer, it acts like a crystal magnet, drawing clients who resonate with you. That first impression? It’s divine!

2. Harness Social Media As A Manifestation Tool

Social media isn't just a platform—it's a powerful altar where you can amplify your brand energy and attract clients worldwide. The key is being consistent, authentic, and knowing where your ideal clients hang out. For freelancers, Instagram, LinkedIn, and even TikTok can be client-gathering goldmines.

Social Media Tips for Freelancers:

  • Create Value-Driven Content: Whether you’re sharing tips, case studies, or behind-the-scenes moments, make your content helpful and insightful. Clients are attracted to expertise, but also humanity.
  • Connect & Engage: Don’t just post and leave. Engage with your community, answer questions, and offer solutions to problems you see popping up. This builds trust, which leads to client conversions.
  • Instagram Reels or TikTok Videos: If you feel called, try creating short-form videos that showcase your expertise. A graphic designer? Show a quick logo process. A coach? Share a tip for overcoming stress. The more you show, the more you grow!

Make your presence an offering of your skills, your voice, and your essence. Potential clients will feel that.

3. Guest Posting: Build Credibility & Exposure

When you're new, guest posting on established blogs or websites can be one of the most potent ways to gain visibility. It positions you as an expert in your niche and builds your reputation. Plus, it opens the door to collaborations and referrals.

Guest Posting Strategy:

  • Target Industry Blogs: Start by identifying blogs and publications where your ideal clients hang out. For example, if you're a freelance writer focused on the wellness niche, pitch articles to health and lifestyle sites.
  • Offer Value: Instead of just promoting yourself, offer actionable insights in your guest posts. Clients will be drawn to your expertise and clarity.
  • Include A Call to Action: Don’t forget to link back to your website or social media so potential clients can easily find you.

Guest posting is like planting seeds in fertile soil. The more strategic you are about where you post, the more clients will sprout from those connections.

4. Collaborate With Other Creators & Freelancers

In the freelance world, collaboration is the new competition. Instead of seeing others as rivals, consider how you can partner up for projects or refer clients to one another. This builds your network and can lead to more client referrals.

How to Collaborate:

  • Reach Out to Complementary Freelancers: For example, if you’re a freelance writer, connecting with web designers or branding specialists can lead to mutual referrals.
  • Offer a Guest Spot on Your Platform: Whether it’s an Instagram Live, a collaborative blog post, or a podcast interview, these partnerships expand both your networks.
  • Co-Create Projects: Don’t be afraid to pitch collaborative projects where everyone benefits from the exposure. Sharing the client load also builds strong, aligned connections.

When you work with others, you double your power—and clients are drawn to the collective energy you create.

5. Become a Content Creator on Social Platforms

While creating valuable content is key, transforming into a full-fledged content creator on social platforms can position you as a thought leader. Platforms like Instagram, YouTube, and LinkedIn allow you to consistently share insights, tips, or even behind-the-scenes content.

Content Creation Tips for Freelancers:

  • Repurpose Content: Don’t feel like you have to reinvent the wheel. Turn a blog post into an Instagram carousel, a video, and a LinkedIn article. This maximizes your reach.
  • Host Q&A Sessions: Regularly host live Q&A sessions on Instagram or LinkedIn. This not only engages your audience but shows potential clients that you’re accessible and knowledgeable.
  • Consistency & Personality: Your personality is your brand. Be consistent in posting but also show your human side. Freelancers who connect personally with their clients often create lasting relationships.

Building a consistent content creation practice is like sending out energetic signals to the Universe. Your ideal clients will see you as a valuable resource and flock to your offerings.

6. Utilize Freelance Platforms (Wisely)

While building your own brand is key, freelance platforms can still be valuable when starting out—especially for gaining experience and building your portfolio. But don’t get lost there.

Platform Strategy:

  • Stand Out: Fill out your profiles completely and optimize them with keywords clients might use to find your specific services.
  • Don’t Undersell Yourself: Yes, you might feel the urge to lower your rates to stand out, but this sets a precedent that’s hard to break. Set a fair rate and know that the right clients will find you.
  • Use It As A Stepping Stone: Don’t rely solely on these platforms. Use them to build relationships, but keep directing potential clients to your personal website or social platforms where you can create long-term partnerships.

7. Embrace Spiritual Practices to Attract Clients

You’ve built your website, your content game is on point, and you’re guest posting like a pro. But what if you’re still feeling stuck energetically? This is where incorporating spiritual practices can help manifest the right clients.

Spiritual Practices for Client Attraction:

  • Crystals for Abundance: Place Citrine or Pyrite on your desk to attract success and new opportunities.
  • Visualization: Spend 5-10 minutes daily visualizing your ideal client emailing you or booking your services. Feel the gratitude and joy of already receiving this.
  • Energy Clearing: Regularly cleanse your workspace with sage or Palo Santo to keep the energy flowing and open to new business.

Finding clients isn’t just a numbers game. It’s about aligning your energy with the clients you want to serve. With spiritual practices backing your strategies, the Universe will help you magnetize the clients you desire.

Final Thoughts: A Balanced Approach Is Key

Finding clients as a new freelancer is a blend of practical strategy and spiritual alignment. Build your online presence with intention, show up authentically on social media, and tap into collaborations. But don’t forget to set the energetic stage, cleansing any fears or doubts that might be blocking your abundance. Remember, your clients are out there, and they’re looking for someone with exactly your magic.

Disclaimer: Crystal, spiritual, and healing interpretations are for informational purposes only. Your results may vary. Be safe and wise on your magical journey.

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