When you look in the mirror, you should see a reflection of your brand. The brand you create should be a direct extension of you and reflect your values and standards. If it doesn’t, then you and your brand need to have a talk.
But my brand isn’t me, it’s just what I do, right?
Well, what you do is you. If you build a brand, even if it’s not your “personal brand,” it still is personal. At least, it should be.
Really, all a brand is at the end of it all is the idea that other people have of you in their minds. It’s what your business represents. And you should be able to stand behind it one hundred percent.
If you feel that you and your brand are separate entities, you will find it slip away from you. Whether that means it’s going to get sold off sooner or later or outright fail, if you don’t stay connected and in tune with your brand, it’s going to get away from you. It’s going to become out of reach. If it’s a good one, someone will be happy to take it over for you.
So, should my brand and I have a sit-down and chat?
If you feel that you and your brand are out of sync, no matter the reason, yes, you do need to step back and refocus. What are you all about? How can your brand become an extension of what causes and ideas are near and dear to you?
You’ll build a much stronger brand, and become a much better person, by staying true to what you are and letting your brand become a vehicle for those things. While staying true to yourself sounds cliche, people don’t really follow that advice. It’s even more rare that a brand is truly used as a vehicle of self-expression and to further ideas and causes.
Yes, it happens. A lot of those brands are wildly successful, because they are authentic. People like authentic, and people love when you take that authenticity far as you can possibly take it.
Those who are willing to make major sacrifices for their brands are the true Brand Heroes. Those who never let their brands go in exchange for money or stock options or anything are the ones who will topple everyone else in the end.
And those doubters will eat their words when they see your success if you never stop moving and taking your brand with you. Your brand is like your vehicle, and built and driven correctly, it can become a steamroller.
Don’t let it go. Have that conversation with your brand. Know that you and your brand are one in the same. Never give up on your brand and never give up on yourself. Only then will you and your brand truly be in tune and become a force for good and whatever change you want to make in the world.
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