This SEO guide to aromatherapy keywords will give you a considerable head start on building your aromatherapy business website’s search rankings.
So, if you’re looking to break into the aromatherapy industry, there is going to be a lot of work to do in getting your business found online. it’s either going to take a significant paid search (PPC) budget, or you need to be very selective in choosing low-competition, niche aromatherapy keywords to build your online presence around. The best way to go about that is to see what search terms get substantial search traffic, but don’t have nearly as much competition as the major keywords like ‘aromatherapy diffuser,’ ‘aromatherapy oils,’ and ‘aromatherapy candles.’
Of course, there are many benefits to choosing more specific keywords. That’s because the more specific you get, the better targeted traffic you can get to your aromatherapy business website. The trick starts with writing content aimed towards answering specific aromatherapy questions. This allows you to direct visitors towards certain aromatherapy products you sell, so there’s a much higher chance that you’ll convert that visitor into a paying customer.
Many people focus on search volume VS organic search competition alone when it comes to choosing keywords. While that strategy can work sometimes, in a highly competitive industry like aromatherapy, you have to find the “hidden” aromatherapy keywords using keyword generator tools. While many of these get fewer than 10 searches a month, if you sell aromatherapy products online, you can make a sale to just about anyone, especially if you’re using a dropshipping service as many do.
If you’re a local business selling aromatherapy products, you’ll have to take a slightly different strategy. But, local SEO is as powerful a tool as ever. So, we’ll get to local SEO keywords for aromatherapy in this guide, as well.
First off, what are some of the questions that we can answer in the aromatherapy niche, but that don’t have a ton of organic search competition? Let’s take a look at what Ubersuggest gives us, using their Search Difficulty number to pick only keywords that have lower competition that we can try to rank for with content. We pulled out keywords are very brand specific and focused on just questions.
(Note: MV stands for average monthly Google searches, CPC is average Cost Per Click for Google AdWords ads, PD stands for Ubersuggest Paid Difficulty & SD stands for Ubersuggest Search Difficulty. If CPC is skipped, it means no ads are currently running as of January 2020.)
Aromatherapy Keywords Based on Frequently Asked Questions
are aromatherapy diffusers safe - 70 MV - $0.33 CPC - 91 PD - 33 SD
how aromatherapy works - 70 MV - $2.71 CPC - 57 PD - 31 SD
can aromatherapy oils be used on skin - 50 MV - $0.18 CPC - 40 PD - 18 SD
are aromatherapy inhalers safe - 40 MV - 70 PD - 26 SD
what aromatherapy is good for sleep - 30 MV - $2.74 CPC - 49 PD - 20 SD
what aromatherapy is bad for dogs - 30 MV - 0 PD - 5 SD
are aromatherapy pens safe - 20 MV - 74 PD - 28 SD
are aromatherapy diffusers safe for pets - 20 MV - $0.08 CPC - 49 PD - 20 SD
which aromatherapy oils do what - 20 MV - $1.14 CPC - 25 PD - 13 SD
why does aromatherapy work - 20 MV - 0 PD - 5 SD
how aromatherapy works in the brain - 20 MV - 0 PD - 5 SD
what aromatherapy is bad for dogs - 30 MV - 0 PD - 5 SD
which aromatherapy diffuser is best - 10 MV - $0.56 CPC - 100 PD - 36 SD
who sells aromatherapy products - 10 MV - 88 PD - 32 SD
how aromatherapy diffuser works - 10 MV - $4.29 CPC - 84 PD - 31 SD
are aromatherapy diffusers humidifiers - 10 MV - $6.17 CPC - 83 PD - 28 SD
how much does aromatherapy cost - 10 MV - 63 PD - 25 SD
are aromatherapy oils safe for dogs - 10 MV - $0.01 CPC - 43 PD - 18 SD
what aromatherapy is good for anxiety - 10 MV - $0.24 CPC - 16 PD - 10 SD
what aromatherapy is good for sinus - 10 MV - 14 PD - 10 SD
when did aromatherapy begin - 10 MV - $0.68 CPC - 8 PD - 8 SD
who invented aromatherapy - 10 MV - 7 PD - 16 SD
can aromatherapy help you sleep - 10 MV - 6 PD - 7 SD
who uses aromatherapy - 10 MV - 3 PD - 14 SD
how aromatherapy relieves stress - 10 MV - 0 PD - 5 SD
can aromatherapy cause cancer - 10 MV - 0 PD - 5 SD
can aromatherapy help anxiety - 10 monthly searches - 0 PD - 5 SD
As you can see, many of these keywords have hardly any competition from other websites. If you can build strong content around any of these keyword phrases - articles, ebooks, videos, etc. - it’s likely you will rank on the first page of Google for them. It’s not a guarantee, of course, but you’re already taking advantage of a niche that no one else is currently.
Of course, these aren’t the only questions people are asking about aromatherapy. These are just the ones that Ubersuggest tracks that get more than an average of 10 monthly Google searches. Ubersuggest has more that it says get “zero” traffic, but in reality, these are actual phrases people have typed into Google. The question is, should you target these extremely low search volume phrases?
In general, these are the types of searches made by people just trying to learn more about aromatherapy and the various options of diffusers and essential oils out there. While you do want to have this type of content on your website and related social media pages, it shouldn’t be your only focus - unless you’re trying to profit from advertising and not sales. In that case, you would be targeting the high CPC keywords, which these are not.
However, you want to keep these keywords handy to use as a reference when you need a blog post topic or social media post. They also make excellent topics for videos if you’re making those as part of your marketing. Also, these could be great keywords to target with landing pages for super-cheap paid search ads.
These question type aromatherapy keywords are only one-third of your keyword strategy, however. You also need to target those who are trying to decide between brands or similar products. This is why you also want to consider comparison type keywords - phrases that often include and, or, versus, etc. These types of keywords may not always convert sales, but if you help them make a decision, they can be rewarding to build around.
Note that not all comparison keyword phrases you come across will be useful to you. In our case, we want to focus on keywords where the intent is clear that the searcher knows something about aromatherapy and that it may provide a solution for them. Many comparison searches are when a searcher is choosing between two completely different solutions. Sometimes, they are searches for more in depth research, hence some tend to be a lot more competitive.
Aromatherapy Keywords Based on Comparisons
aromatherapy and essential oils - 90 MV, $0.70 CPC, 100 PD, 36 SD
aromatherapy and dogs - 90 MV, 80 PD, 37 SD
aromatherapy and pregnancy - 50 MV, $2.33 CPC, 10 PD, 16 SD
aromatherapy and anxiety - 40 MV, $0.39 CPC, 74 PD, 36 SD
aromatherapy and cats - 40 MV, $1.05 CPC, 42 PD, 26 SD
aromatherapy and stress - 30 MV, 57 PD, 31 SD
aromatherapy vs essential oils - 30 MV, 47 PD, 20 SD
aromatherapy and sleep - 20 MV, 97 PD, 43 SD
aromatherapy and associates - 20 MV, $0.57 CPC, 37 PD, 25 SD
aromatherapy and cancer - 20 MV, 15 PD, 18 SD
aromatherapy and asthma - 20 MV, 15 PD, 18 SD
aromatherapy vs mrsa - 10 MV, 20 PD, 20 SD
aromatherapy vs swedish massage - 10 MV, 0 PD, 5 SD
aromatherapy or reflexology - 10 MV, 0 PD, 13 SD
We included some higher competition keywords to show that this category can be a bit trickier to rank for in search. Some are well covered in paid search, too. But, these are keywords to have on hand for content ideas, especially for social media updates and video topics. There are also many others we didn’t list for lack of consistent search traffic.
The final category of keywords you need to have to be part of your SEO strategy for an aromatherapy business are keywords that show a searcher is ready to buy. This could be a keyword phrase as direct as ‘where can I buy aromatherapy oils?” That exact search phrase gets an average of 30 Google searches per month and isn’t even as competitive as you think.
The trick is to think of action keywords that tell you that a searcher is ready to purchase the product or service you’re offering. You want to target phrases that include words like buy, get, purchase, etc.
Aromatherapy Keywords with Intent to Purchase
where can i buy aromatherapy oils - 30 MV, $0.68 CPC, 77 PD, 29 SD
where can i buy aromatherapy diffusers - 20 MV, $1.46 CPC, 87 PD, 32 SD
where to buy aromatherapy diffusers - 20 MV, $0.42 CPC, 84 PD, 31 SD
buy aromatherapy candles - 10 MV, 17 PD, 19 SD
buy aromatherapy essential oils - 10 MV, 0 PD, 5 SD
buy aromatherapy products - 10 MV, 0 PD, 13 SD
where to buy monq aromatherapy - 10 MV, 0 PD, 5 SD
where to buy electric aromatherapy diffuser - 10 MV, 0 PD, 5 SD
where to purchase aromatherapy oils - 10 MV, $0.36 CPC, 93 PD, 33 SD
where can i get aromatherapy - 10 MV, 90 PD, 33 SD
These are the most general “ready to buy” type aromatherapy keywords. Many have very few average monthly searches, but those are going to be the most targeted. If you have a product you’re trying to sell, think of how you might search for it. Type different ways to search for that specific product in Google and see if Autocomplete suggests it for you. That will tell you if other people are searching it, too.
People will in fact search for very specific diffuser models (aroma diffuser gx-02k, innogear aromatherapy diffuser mt-039, etc.) or types of diffusers (aroma diffuser 300ml) or aromatherapy oils (zen aromatherapy oil). Knowing what types of products or even exact oil brands and diffuser models people search the most will help you know what to prioritize in your storefront. Knowing people’s most common intent for buying them also helps you market your products.
Keyword research is good for much for than SEO alone. It also allows you to do some market research and get inside the minds of people who are searching for products like yours. The idea is to be the provider of a solution for people in search of one. By providing helpful content that soft sells a potential solution, that’s inbound marketing at its finest.
If you’re looking to get deeper into your keyword research, or are looking to start or improve on your existing aromatherapy business and need marketing & branding help, check out the Brand Shamans SEO Analysis starter service or one of our unique custom brand healing packages.
If you’re in the aromatherapy massage business or a related field, we can help, too! Have any quick questions about SEO or keyword research, don’t hesitate to ask them in the comments below.