Everyone knows what that means. You want to have a grand vision for your brand. Something needs to be worth doing in order to bother investing in building a brand, after all! The bigger your dream, the easier it is to build around, as well.
But what does that mean? It means that when you have dreams, you need to not only have a grand idea, but a clear vision of that idea. You need to know exactly what you're trying to accomplish with your brand. If you're just guessing, so will everyone else who interacts with your brand. You need to have a clear idea of the steps it will take to bring your brand's dreams to life.
And how do you help yourself dream big, dream clearly, and take your brand to the next level?
Put it in writing.
We all know what a business plan is. But you have to have a branding plan, as well. Yes, a branding plan is a real thing that exists. Basically, a branding plan should exist to keep yourself and anyone else who works for your brand in sync.
When you're building a brand, there needs to be a unified vision. Putting that in writing is a constant reminder of what exactly that is. Also, you want to put in writing key issues surrounding what your brand is trying to accomplish. You also want to have some clear strategies and tactics defined for both yourself and anyone who works for your brand.
Basically, a branding plan keeps people on the same page while also serving as a starting point whenever you're looking to do something dealing with your brand.
Watch it happen!
No, your dreams won't come true overnight. Your brand can take many months and sometimes even years to establish itself. But, by having a big and clear dream and putting it in writing, you've already made something happen. Yes, words on a page are only a beginning, but they are a strong beginning.
Sometimes you'll find that you have ideas that conflict with your vision. And that's OK. The idea is to have the plan so that when you stray off course, you know where to come back to when it's time to regroup.
While your brand may take time to mature, as long as you stick to a solid plan built around a big and clear vision, you've at the very least set your brand on the right track!
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