Success with your content comes from a lot more than just getting tons of page-views. If content isn't getting consistent engagement or converting site visitors into leads or sales, what good is it? So, what’s the best way to make your content more effective? Create a winning culture with your content strategy!
How Do You Create a Winning Culture With Content?
Whenever you create content, ask yourself: "Does this content benefit people?" Just creating something informational is good. But, then take time to understand what people are actually getting out of it. Is it valuable?
There are several ways to identify content people find valuable. Are people actually taking the time to read it through? Do people comment on it? Are they sharing it on social media? If no one is doing any of these things, then you may want to find content topics that are more impactful and shareable. Or, perhaps, your social media reach or SEO, or both, need some work.
But, you don’t always have to start from scratch in creating winning content, either. You could also re-frame your existing content in a way that can impact people’s lives positively. Always try and have a positive, uplifting message with each piece of content you produce. Make sure there is at least one thing anyone reading your content can take away from it.
In a world where content is everywhere, be sure that even if you cover a popular topic, bring something new to it. Create content that people will WANT to share with others. That’s how you build success through your content and turn it into your more valuable marketing asset.
How Will This Content Help Your Readers Win at What They're Trying to Do?
Every piece of content you create should be made with a winning culture in mind. People want to be winners at whatever they do. Your content should always be created and promoted with this slant in mind: how will this help someone win at something?
NO, not every piece of content you create will be winning content. But it’s OK to have pieces that fail at what they were meant to do or fall well short of expectations. The beauty of online content is that you can always redress it and repurpose it to get more out of it.
If you have content that gets consistent pageviews, but no other interactions, comments, or social media shares, you may want to look it over and find ways to improve on it. No, not every piece of content is going to work. But, if you’re consistently and constantly improving on your existing content as well as your new content, people will notice. Be constantly moving forward. After all, momentum is one of the keys to creating a winning culture with anything that you do.
Use Your Content Build Up Your Followers and Invite Them Into Your Winning Culture!
The best way to create a positive, winning culture is to bring others up. It may sound cliche, but building others up along with you is better for everyone. A brand known for building others up is always going to do better than a brand that does everything for itself.
Sure, a brand does need to self-promote sometimes to build itself up. But, even in self-promotion, taking others along for the ride with you actually helps everyone in the end. Too often people look at competition as enemies. That’s not how we should ever look at our competition. After all, we’re all in this together, even if we’re doing almost the same thing.
Focus on what your brand does that’s unique. If you can’t find that thing, work on finding out what that is. Each and every individual has a unique perspective or method that can help others. That’s what you build your content around. When creating a winning culture is at the top of your priority list, your content is going to get much better.
Once you’ve built a winning culture around your content, it becomes much easier to build your brand. Of course, who doesn’t want to associate with a winner? The only way to win is to stay positive and build together!
Want to become a Brand Hero? But, not sure where or how to start? Hire the Brand Shamans and we’ll show you how!