Great content can go a long way towards building your brand. But even exceptional content doesn’t do the work if it doesn’t build your brand’s audience in a way worthy of your investment of time, money, and energy. Getting people to actually respond to your content is the key to making the most of it.
Success with your content comes from a lot more than just getting tons of pageviews. So, what’s the best way to make your content more effective? Create a winning culture around your content!
Does This Content Benefit People?
Whenever you create a piece of content, ask yourself what benefit would this have to people? Just creating something informational is good. But then, understand what people are actually getting out of it. Is it valuable? If not, then you may want to find topics that are more impactful and shareable.
But you don’t always have to start from scratch, either. You could also reframe your existing content in a way that can impact people’s lives positively. Always try and have a positive, uplifting message with each piece of content you produce.
In a world where content is everywhere, be sure that even if you cover a popular topic, bring something new to it. Create content that people will WANT to share with others. That’s how you build success through your content and turn it into your more valuable marketing asset.
How Will This Content Help Me Win at What I’m Trying to Do?
Every piece of content you create should be made with a winning culture in mind. People want to be winners at whatever they do. Your content should always be created and promoted with this slant in mind: how will this help someone win at something?
NO, not every piece of content you create will be winning content. But it’s OK to have pieces that fail at what they were meant to do or fall well short of expectations. The beauty of online content is that you can always redress it and repurpose it to get more out of it.
If you have content that does relatively well with pageviews but not with interactions, comments, or shares, you may want to give it another look. No, not everything you make is going to work. But if you’re consistently and constantly improving on your existing content as well as your new content, people will notice. Be constantly moving forward. After all, momentum is one of the keys to creating winning culture.
Use Content Build Others Up and Invite Them Into Your Winning Culture!
The best way to create a positive, winning culture, is to bring others up. It may sound cliche, but building others up along with you is better for everyone. A brand that’s known for building others up is always going to do better than a brand that does everything for itself.
Sure, a brand does need to self-promote sometimes and build itself up. But taking others along for the ride with you actually helps everyone in the end. Too often people look at competition as enemies. That’s not how we should ever look at our competition. After all, we’re all in this together, even if we’re doing almost the same thing.
Focus on what your brand does that’s unique. If you can’t find that thing, work on finding out what that is. Each and every individual has a unique perspective or method that can help others. That’s what you build your content around. When you have creating a winning culture at the top of your priority list, it’s going to make your content that much better.
Once you’ve built a winning culture around your content, it becomes much easier to build your brand. Of course, who doesn’t want to associate with a winner? The only way to win is to stay positive and build together!
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Lyn Lomasi & Richard Rowell are life & business partners. Owners of Brand Shamans & the Write W.A.V.E. Media network, we are your brand healing, soul healing, & content superheroes to the rescue!
Running our network of websites, tackling deadlines single-handedly, and coaching fellow writers, brands, & entrepreneurs to be thought leaders is our top priority.
While rescuing civilians from boring content and brands, we conquer the world, living the RV life and managing our Intent-sive Nature with our awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels.
We also strive to one day cuddle with lions and giraffes. Until then, we’ll settle for furry rescue kitties and doggies.
We support many causes via our business ventures, such as homelessness, support for trans youth, equality, helping starving artists, and more! A portion of all proceeds from Intent-sive Nature goes toward helping homeless pets in local shelters.