Here’s the thing: everyone needs SEO! Yes, you do need SEO for your website, more than ever in fact with all the competition that there is. But, if you don’t have a website you STILL need SEO! Yes, you need SEO for YouTube, SEO for social media, and SEO for TikTok (yes, really).
Also, if you sell products on an ecommerce platform like eBay and Etsy you need to optimize for their own search engines. In fact, SEO for eBay and SEO for Etsy are more important than ever with competitive those marketplaces have become. So, if you are on ANY online platform where you want to be found you need SEO.
SEO stands for Search Engine Optimization. So, if it has a search engine or makes suggestions to users, you need to know how to get your content suggested or found through search. People think SEO is just for local businesses or big companies. Nope, you need SEO.
Obviously, though, SEO is a bit different based on the platform that you use the most. Most SEO is geared towards Google. This makes sense as Google takes up something like 95 percent of the search market. So, yes, being able to rank on page one of Google for things people actually search for - preferably in one of the top 3 spots - is a big deal. But, it’s not easy to do if you want to grow your online presence quickly.
People Have Told Me SEO Will Be Dead in Two Years… Is That True?
All the time people will get sucked into the misconception that SEO is dead, or SEO will be dead in two to five years. These misconceptions are based on a half-truth. The half they are right about is that SEO, as it is NOW, will be dead. But as long as people search for things, whether they are typing things into a search bar, asking with voice, or letting AI figure out suggested or related content based on the content being consumed… there will be SEO.
SEO continues to evolve on a daily basis. How people search for things and the way they search them change over time. What worked even a few months ago to bring highly targeted traffic to a website doesn’t a few months later. People will blame the change in algorithms, which are being constantly updated, but most of the time it’s actually more related to a change in search behavior.
So, if you have SEO work done for your website now, there’s no guarantee that a year from now it will be effective. But, if it’s done correctly and you find search terms that have a consistent steady audience - preferably one that’s growing - it’s likely to be more effective long-term.
Any website, even a free Wordpress blog, needs to have SEO optimization. Knowing how people search for the topics you write about can get you traffic. Sometimes it’s simple tweaks that can make it a lot better. (Click to tweet!)
How Does SEO for Social Media Help Me?
People who make YouTube videos on a regular basis know that showing up high in search or in suggested videos is a big deal if you want to have a successful channel. But, many YouTubers don’t know that YouTube videos can also be optimized for Google search, too. After all, Google owns YouTube and is very motivated to show videos that relate to a search term highly in search - often as the first couple of results.
While SEO for YouTube makes sense, people often don’t think about how their other social media profiles - and even individual posts - can show up in Google. Facebook fan pages, tweets, and Pinterest pins constantly show up in search results. So, understanding SEO can allow people to find your social media profiles and posts on Google.
Also keep in mind that social media platforms have their own search engines, and often their own search suggestions like Google. Watching these searches lets you know what you should be keeping in mind, too. Take full advantage of your profiles by using keyword phrases people actually search.
Do I Need to Hire an SEO Specialist to Help With My Search Rankings?
While you can learn many of the basics of Search Engine Optimization on your own, there are some advantages to hiring an SEO specialist to help. Whether it’s a blog with hundreds of articles, a website with thousands of products, a YouTube channel, or social media profile, there are ways it can be improved. It’s best to do an SEO audit on all of your online profiles and sites at least once a year, and an SEO specialist can help you make the most of the time spent on it.
Another thing that an SEO specialist does is help you to build backlinks. While you could do this yourself, it’s the most time-consuming aspect of SEO. You need to be sure the backlinks come from the right high-authority sites and link in the best possible way. It’s one of the key parts of good SEO, but it’s also very time-consuming. It’s worth outsourcing your backlinks, but be sure it’s a trusted ”white hat” SEO company.
The last thing an SEO specialist can do is be on standby any time you have something new to publish. Having an SEO expert on-call can be a huge benefit, as you can get your site and content ranked higher and more quickly. Do beware of companies who promise first page of Google results. While that is always the goal, beware of SEO companies that give you a 100 percent guarantee, as they are likely gaming the system. That will only hurt you in the long-run and while it can be fixable, it will take time and likely be an expensive fix.
(Yes, backlinks using the right keywords in the anchor text can help your social media, YouTube videos, and more, too.)
This is why you should do SEO and do it right. In fact with all of the free SEO tools available online now, it can be fairly obvious when one of your competitors is gaming the system. An SEO expert will be able to point out what they’re doing wrong and how you can do it right. Eventually, Google will catch on to what they are doing and either drop their ranking or penalize them further.
If you’re writing for people and not the search engines, but keeping SEO best practices and an SEO specialist on call, Google will reward you eventually. SEO is a marathon, but many people treat it like a race. That’s why many people think they don’t need SEO. As how people search evolves every day, it’s worth investing what you can in SEO to stay one step ahead of your competition, and find the potential customers they’re missing out on.
What do you need help ranking for? Let us know how we can help with your SEO!