by R.A. Rowell; Branding Professional
Personal branding has become more important than ever. It matters in job hunting, freelancing, and building any sort of business – even a side-hustle! On the flip side, business brands are becoming more and more like people all the time. The social media accounts of brands you love – and brands you love to hate – have become their own personalities.
Sure, you still have celebrity endorsements. But, more and more, people want to connect with people who are directly connected to a brand. Giving faces and voices to the people that build the brand from within real people who are completely invested in what your brand stands for, makes your business more human than ever..
The power of interviews has long been known for building personal brands. Yet, many business brands – and even some people with successful personal brands – don't realize realize the true brand building value of doing an interview. Not only is it essentially free exposure, but you put a face to your brand, which is invaluable in our socially super-charged world.
If you're trying to build your personal brand, building your reputation, and marketing your skills, doing an interview with a venue that has a decent audience can be invaluable. There are many kinds of interviews. They can be done on audio podcasts, in YouTube Videos or Facebook Live chats, or in text form on blogs. Whichever type works best for you is fine. They all are effective in their respective ways.
What an interview does is to bring new dimensions to your brand, both your own personal brand (as an author or designer, for example) and your business brand. Obviously, you want to find an interviewer that asks the right questions. But, even interviews with more general questions are fine, as long as you have good and engaging answers to give.
You may not think you're great at giving an interview, but you're probably better than you think. After all, the whole point of an interview is to put you on the spot. You're going to get some unexpected questions and how you answer them can go a long way towards giving people a good impression.
So, the best thing about doing an interview? You don't really have to do the research. That's all on the interviewer to do. You just have to answer some questions. Being prepared is good, knowing the interviewer and all that. But your main job is to just be you and answer questions as honestly as you can – within reason, of course. The smarter your answers, the better you and your brand will look, of course.
Think of an interview as a conversation about your brand. Try not to stress about what questions are going to be asked. The whole idea is to come out from behind your brand and put yourself out there. That can be very difficult to do. But the rewards are well worth it. Not only do you get yourself and your brand out in front of new people, but you also bring personality to your brand and give it a face. People like to relate to people, and the more your brand becomes like a person, the more people will want to interact with it.
So, if you have a chance to do an interview, don't delay. The sooner you do it, the sooner you give you personal brand - and the brands of your related businesses - a new chance to grow!
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