 Empower Your Brand's Future with Engaging Prose!
Dear esteemed business owners and visionary entrepreneurs, we welcome you to a realm where the enchantment of words reigns supreme, and the pen casts an irresistible allure. In this dynamic era of digital prowess, the art of crafting magnetic web content holds the key to your kingdom—a realm where traffic surges, audiences gather, and readers become devoted patrons. Unlocking Success: The Spellbinding Art of Engaging Web Content Amidst the vast expanse of the online landscape, captivating headlines act as guiding stars—luring prospects like bees to nectar. The fusion of SEO wizardry and creative flair is essential in fashioning web content that captivates and converts. The first step to commanding your brand's future is to seize attention with a compelling hook. Weaving Your Brand's Epic Tale: The Magic of Storytelling Prepare to embark on an odyssey of storytelling—the heart and soul of captivating web content. Let your words weave a tapestry of imagination, magnetizing readers with every sentence. Embrace emotions, humor, and wit, for a tale worth telling sparks shares and builds loyalty. Authenticity becomes your powerful wand, forging an unbreakable bond between your brand and its audience. Conquering with Conciseness: Short, Sharp, and Supernatural In the tempest of digital competition, brevity becomes your steadfast ally. Empower your message with succinct sentences that strike like lightning, and paragraphs that leave a lasting impact. Remember, "Simplicity is the ultimate sophistication." Short, engaging web content will arouse curiosity and inspire action—a timeless testament to your brand's allure. Speaking the Language of Your Tribe: Empowering and Relatable A visionary wordsmith understands the pulse of their audience. Plunge into their desires, fears, and aspirations, and speak their language with resonance and relevance. Empower your readers with knowledge and actionable insights. Your magnetic web content must become their guiding compass, leading them towards success and fulfillment. A united community, driven by a shared vision, stands resolute against the tides of change. Summoning the Call-to-Action: The Gateway to Conversions In your quest for digital supremacy, the persuasive call-to-action (CTA) holds the key to unlocking audience conversions. Lead your readers towards greatness, leaving a trail of persuasion in your wake. Encourage them to take action and embrace the future. With an irresistible CTA, you wield the power of transformation, guiding your audience from passive observers to active participants. Beyond the Web Content: Nurturing Unyielding Loyalty The journey of engagement extends far beyond your magnetic web content. Embrace the allure of consistency and reach your audience across diverse digital realms. Nurture a community fueled by interaction, feedback, and camaraderie. Embrace social media, email marketing, and personalized experiences to maintain a magnetic bond with your clientele. Your web content is the heart of a unified ecosystem, pulsating with purpose. Claim Your Pen: Forging Your Brand's Digital Destiny As you embark on the path of crafting magnetic web content for your business, remember that you hold the keys to destiny—the architect of your brand's story. The art of creating engaging web content that attracts and converts is no mere illusion—it is a tangible, transformative force that shapes your brand's destiny. Armed with persuasive prose, unwavering passion, and resolute confidence, you possess the power to capture hearts, minds, and markets. Step forth, intrepid business owners, and conquer the digital domain with your magnetic words. In the grand tapestry of the internet, your web content will stand as a monument to your vision and your legacy. Unleash the charm of your brand, and let the world bear witness to your commanding presence! Remember: The future is yours to convert, the traffic is yours to attract, and your magnetic web content is the catalyst that will lead your brand to boundless success!
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 In today's digital landscape, where ideas soar and dreams materialize with the click of a button, your online presence plays a crucial role in achieving success. Whether you're an entrepreneur, a creative professional, or an aspiring influencer, mastering the art of impactful words is key to conquering the ever-evolving virtual world. Let’s unlock the true potential of your online empire! Harnessing the Magic of Words Words possess an incredible power—to captivate hearts, spark inspiration, and drive change. They weave spells, enchanting the minds of those who encounter them. It's time to unleash this magic and harness it to your advantage. Craft your words with intention, for they hold the key to shaping your digital destiny. It's time to unlock word magic and wield it to your advantage. Embrace Your Unique Voice In a world where conformity often reigns supreme, dare to be different. Embrace your quirks, your eccentricities, and your authentic self. Allow your words to dance with the rhythm of your true voice. Remember, the digital realm is yearning for originality. Allow your words to be a beacon, guiding others toward your exceptional online presence. Command Attention In the vast ocean of information, capturing attention is the first battle you must conquer. Engage your audience with compelling headlines that demand their curiosity. Weave an intricate tapestry of words that draws them in, leaving them hungry for more. Your words must be a siren's call, irresistible and impossible to ignore. Paint Vivid Imagery Words possess the power to paint pictures in the minds of your readers. Use your prose as a brush, creating a masterpiece on the canvas of their imagination. Take them on a journey through evocative descriptions, stirring emotions that linger long after they've closed their browser. Your words should ignite their imagination and foster a deep connection. Establish Authority To command respect and influence in the online realm, you must establish yourself as an authority. Arm yourself with knowledge and wield it skillfully. Share your expertise generously, offering valuable insights and guidance. With every word, position yourself as a trusted source, a wellspring of wisdom amidst the sea of noise. Build Genuine Connections Words can bridge gaps and forge connections. Engage with your audience, fostering genuine relationships and building a community that supports your endeavors. Respond to comments, ignite conversations, and make your presence felt. Remember, it's not just about the number of followers, but the quality of the connections formed. Conclusion The digital world is a vast playground of limitless opportunities. Armed with the power of words, you have the ability to shape your online presence, mold your destiny, and transcend the boundaries of what's possible. Take control and let the magic of your words guide you towards a future of success and fulfillment. Embrace your uniqueness, captivate minds, and watch as your online empire grows, powered by your unwavering confidence and the impact of your words. Are you ready to wield the power of words and create your own digital destiny? The time for action is now. Unleash your magic and watch your online presence soar!
 (article text below video) Running your own business can be very rewarding. But there are times it can also be discouraging if you let it. Having run my online business since 2005, I've learned quite a bit about what works and also what does not. Here are 8 ways YOU are blocking success in your online business. 1. Grammar And Spelling Mistakes Whether in your blog posts, videos, or social media posts, making grammar and spelling mistakes can affect the way your business is viewed. Even if you're great at English spelling and grammar, it's always a good idea to check over everything before it gets posted. Having an experienced web content expert is ideal, where possible. 2. Not Giving Enough Information Not giving enough info is a big block in business success. When people purchase a product or service online, there needs to be some trust involved, as there are plenty of scammers out there. Trust building is one of the most important aspect aspects of running your online business. Part of that is ensuring your potential clients and customers get detailed and accurate information about not only the item or service, but about your business as well. If they can't find enough information, it can cause them to click away. Always include information that easily shows your business is legitimate. Products and services should require zero to little questions when the description is read. It should be very clear who you are and what they can expect. If you are not the best writer, you can always hire a professional product description writer to write or rewrite your product pages. 3. No Logo Or Other Brand Identity Issues Your business logo is a big part of how people will recognize your work online. In addition is your unique posting style, products, services, and business personality. If your business doesn't have enough of a brand identity, it can be hard to stand out in the sea of existing web content. Your brand identity is how people find you and stay with you. If you need help with brand identity, don't hesitate to reach out for a custom plan catered just for you and your business, regardless of your budget size. We work with small and large budget and payment plans. 4. Social Media Post Mistakes Always check and re-check everything before you hit that post button. Does all of your text make sense? Is the grammar and spelling correct? Does what you said fit correctly with your brand and with your audience? Are previews from any links loaded correctly? Are your posts going out at a good time for your audience? Is the information accurate? Some social media sites have text limits. Ensure what you are posting does not get cut off by these limits. Making these and other social media mistakes could be blocking success in your online business. Clients and customers can easily get turned off by inaccuracies. For those not versed in grammar, hiring a social media expert is a good solution. 5. Not Connecting Enough With Your Audience Audience engagement is huge in keeping people around for more. People want to interact with you and your brand. That's why they are there. But if you aren't doing that enough, they can easily wander to the next business who will give them the attention they crave. Create fun, engaging posts on social media.This could be memes, videos, stories, Q & A posts, and so on. Get creative and make it related to what you do. Be sure to respond as quickly and accurately as possible to all contact form requests, email inquiries, social media messages and comments. Learn your audience and grow with them to help them see they are a part of your team. Your audience is the key to your success. Appreciate and interact with them as much as possible. Your brand identity should be present in all of those interactions. They need that personality in order to have something to connect to. If you don't have the time for this, there are social media and branding experts who can learn your brand's personality and help or take over that area for you. 6. Not Keeping Your Mindset In Check YOUR mindset is KEY to succeeding in online business. Regardless of how little or how much you make, you need to keep those thoughts in check. In order to manifest and maintain a successful business, your thoughts about the business should always be good ones. During slow times, look at other positive aspects unrelated to sales. Think forward on the solution, not on the problem itself. It is okay to consider the issues and reevaluate based on them. But don't let slow or non-existing sales cause negative thinking in regards to your business. The main focus should be on goals and resolutions. Overthinking on problems can block success in your online business. 7. Location Of Your Products & Services Where are you placing your products? If you are listing in them in marketplaces only and don't have your own website or domain, this could actually block a large number of sales. While you can certainly succeed in online marketplaces, having your own website will hugely add to that success. It builds trust and legitimacy that online shoppers often look for. It also looks more professional and gives you much more room to build that brand identity. Hiring a professional website designer will ensure quality content, help you get found by search engines, and avoid common mistakes beginners make in building websites. However, if you prefer to build your own, there are plenty of business hosting companies that are easy for beginners. I personally recommend Weebly, due to the fact that they seem to offer the most options with the best prices. They are also very easy to use and automatically optimize your site for both web and mobile audiences. 8. Low Quality Images For Products & Services Online shoppers are very visual. This is because they cannot physically touch and see your items in person. Therefore, product images need to be as clear as possible. The images need to feel as though your potential buyer is looking at the product in person. Include as much detail as possible. Also, try to highlight the items in a way that stands out when you look at the picture. Try different angles to see what images catch your eye immediately. These are the images you need to use. You can also try accenting the images with text, your brand logo, and related props or image templates. When it comes to services, some may do better with mostly text and background graphics that accent what is being offered. You can also hire a professional image creator if you get stuck. If you are doing any of these 8 things to block success in your online business, that's perfectly normal. Don't panic. Simply focus on fixing it and watch your business start to do better as you make the appropriate changes. If you have any questions about online business success, you can always reach out to us for simple answers or even schedule a consultation.
 Your job has ordered workers to complete their tasks from home or you’ve been laid off or let go and need to start your own business - but from home. Whether due to new rules at your job or a personal preference to work from home, you need help getting into the swing of things. You’re new at this work-at-home thing and need a few pointers to make it work effectively. As someone who has been running her own business from home since 2005, don’t worry! I can help. Here are 4 tips for new work-at-homers.
Relax. Breathe. Release. This is the very first thing you need to do before doing anything else. Relax your mind. Take a few deep breaths. Think about what is going on and what your goals are. Let it sink in and then release all negative energies surrounding it. Some may use healing jewelry for this purpose. Yoga is another great way to clear the mind and get prepared for change. Working independently can be difficult for some not used to work from home positions. Relaxing your mind can go a long way in prepping for this change. Set Up a Comfortable Effective Workspace Even if you only plan to be working from home temporarily, you still need a place to do it. When your workspace is comfortable and contains everything you will need for work, it’s much easier to get your job done correctly. Consider the type of work that you do when creating your space. You can create this spot as a section in an existing room or if you have one you can use, convert an entire room. No matter how large or small the space you have to work with, make sure it has everything you need to do your job effectively. Most jobs will require at least a desk and some office supplies. After you choose the correct desk for your specific use, consider other essentials your job may not have supplied you with and be sure they're within easy reach. You may also want to decorate this space to make it an enjoyable one. Even if not required for work, be sure to have some way to communicate with the outside world from home. Don’t Panic. You Can Do This. If I can work from home as a mother of 7, running 20 websites, a web store, making handcrafted items, and doing tons of services daily (like content writing, consulting, and publicity) while making sure a baby, toddlers, and teens are all taken care of, you can do it with hopefully a smaller workload than I have. I don’t recommend starting off with my kind of workload, unless necessary. I’m an experienced pro and have mastered the art of multitasking properly without taking away from people or tasks. The point is if I can get to that level, you can get to whatever your level is too. Consult With Experienced Work At Home Professionals This one is a must, especially if you are having issues getting started, staying on task, or finishing on time. Join work at home support groups online, such as Business Success Tips And Support Group on Facebook. Ask questions in those groups or of people you already know who work at home. Don’t be afraid to reach out if you need help. We all start somewhere and there is always someone to help. Social distancing doesn't include online spaces and there are always people in reach. If you have no idea what business to start or what direction you should go in, feel free to get on a consulting chat with me. Learn what business you should start based on a variety of things revealed about yourself by consulting with us. Questions, tips, or commentary? Feel free to use the comment section below. We're here for you! LAST UPDATED 2/8/2023 by Phoenix Desertsong, Branding Consultant  Photo by Prateek Katyal from Pexels Reading the book "Good to Great" by Jim Collins gave me plenty of ideas on how to make a merely good brand into a great brand. But, before I got to share my thoughts on concepts shared in that excellent book, I saw a post related to what I was going to write about. It was made by the very famous influencer Gary Vaynerchuk on LinkedIn, and it tied directly into what I was going to write about.
The image he shared read: "Your dreams don't have to be 'big'. They just have to be yours." Gary V went on to add that you should be focusing on what truly makes you happy or something that seems awesome to you. What he said are the ideas at the very core of what 'Good to Great' was inspiring me to write about. If you want to know how to start a great business, or how to make a better life for yourself, just be you. Success is About Building Skills and Knowledge Around What You Love Many people think that they need special skills or knowledge to be successful. Yes, those are helpful. But, what actually needs to come first is you and what you care about. Building a great brand means being yourself, whether you're creating your own personal brand, a small business, or a large business. What are you most passionate about? If you look at the greatest entrepreneurs, a lot of them pursued simply what they thought was awesome. Then, they figured out how they could be the best in the world on a niche or niches related to their passion. After that, they figured out how they could measure profitability in that given field. Only after doing all these things did they focus on developing related skills and knowledge. Whatever they couldn't do themselves, they brought in the people that could. Then they would set out to build a company around a very focused concept that was created by the intersection of passion, opportunity, and profitability. Everyone brought in needed to share in the passion and buy into the concept. Otherwise, they would be the wrong people to be working with. Everything starts with you. Yes, skills and knowledge are important. But, it's also important to know what you want first. Then build your knowledge and skills around that. In the book 'Good to Great' this was called building a "Hedgehog Concept" - keeping your focus while ignoring everything else that doesn't fit. Even the Greatest Companies Start With One One of the most important and interesting aspects of 'Good to Great' is discovering what it takes to take a good company to a great one in terms of leadership. The vast majority of companies still seem to think that it takes a charismatic individual - often bordering or even being egotistical - to drive success. Yet, it's humble but incredibly driven and focused leaders who effect the best changes in organizations. It's not just in big businesses, either. 'Good to Great' was written in 2001, and yet the ideas don't seem to have been adopted on a wide scale. Sure, I'm sure some people listened and build better organizations. Many corporations featured in the book have continued to endure. Some haven't. But, that's because they lost their focus. Success Begins With You, The Real You On an individual level, it does seem more people are realizing success starts with you. Yet, we still see so much posturing, and more than ever with the explosion of social media. Not only did social media not exist in 2001 as it does now, but the internet was still fairly new in the mainstream. Today, it seems like you have to have incredible charisma and do whatever it takes to get likes and followers. You need the right skills and experience or you're just not going to make it. But, while big numbers of followers and likes are nice and shiny, they aren't a true measure of success. Many things that seem to be successful aren't actually sustainable, built on hype and exposure more than substance. We need to recognize that it's still the same humble folks dedicated to the success of the enterprise over themselves still working behind the scenes building up everything. But, what is happening more is entrepreneurs are selling off their projects for big money and just moving onto new ones. Many of these business flippers just want the best for what they've created. So, they are happy to let it go and move onto another passion. But as it's always been, great endeavors still start with one or two people who just set out to do something they thought was awesome. But, You Don't Have to Go Big to Be Great One of the final lessons of 'Good to Great' was that you don't have to create a big corporation, go public, or even flip your business to be successful. You just have to stay focused, put the enterprise first, and involve yourself with the right people. "Get the right people on the bus, and the wrong people off the bus," as is repeated over and over again in 'Good to Great'. They need to be people who believe in your concept and are willing to adapt and learn according to what needs to be done. Even if you are going solo in your business, you still need people to believe. It may be your vendors and customers. You don't even have to have employees to find the right people. They might be social media influencers or PR people. They could be a marketer or private investor. It doesn't matter if you want to keep it small, as long as it's what makes your enterprise successful. What you may find is that so many people believe in your concept that they will grow it for you without anyone asking them to. In fact, you shouldn't just be happy with just building something good. Even if it's successful, never stop finding ways to improve. When there's a shift in your field, face the facts and adapt to remain the best in a changing world. That's as long as it's still within the parameters you set for yourself, even if it means a dramatic shift in the product or service you offer. So, What Business Do YOU Want to Start? Yes, going into a field just because you think it's awesome is worth giving a shot. Of course, it's something you must have a passion for, even if you don't consider your skills and knowledge up to par. Focus on what you are most familiar with and identify how you can bring value to that field. It can be tempting to jump on a hot new bandwagon. If you actually can provide value, then it's worth checking out. But, what's more important is knowing you can provide value. You don't have to reinvent anything, just reimagine. This is where focus comes in. You'll want to start by becoming a curator of great content surrounding your choice field. Not only is this a great way to build up your social media presence and website content, but it also shows you what's being done and what the gaps in knowledge and skills may be that you could fill. True Success Doesn't Happen Overnight, So Just Set Goals and Believe in What You Are Doing Don't worry about "going big" until there's enough of a plan for your concept to sustain itself. It's fine to start a "pre-launch sequence." Purchase a domain name and set up social media accounts were set up. This is a good way to gauge early interest. You don't need to have early success with your pre-launch to validate your concept. But it can help you find what works, what hasn't worked, and what could work. The aim of whatever you set out to do is to become the best at whatever you plan to do. You don't have to be number one in any one industry, just the best at the specific thing you are trying to do. Finding that one thing you can dominate takes time, but it's worth finding. What is Your Focus? What Ties Everything Together? At the heart of what you're doing with your concept is what you're most excited about. Don't try to wear too many hats on your own. Seek out help in the areas you aren't best at. You'd be surprised how many people are happy to offer advice. You don't have to become a celebrity or even consider yourself that charismatic. What you do have to be good at is identifying trends and making a plan around them. Keep your focus on building on just one thing. Don't just become a jack of all trades and a master of none. Focus on what you're best at, think intelligently about trends, and identifying what can make a sustainable business. Especially, if you're going into an emerging industry, that's key. What About Diversifying? Isn't a Hedgehog Concept Too Limiting? Staying focused doesn't mean pigeonholing yourself. Not everyone is going to buy into your concept. What's important is to stay open and adaptable without losing focus. Not doing so I'd where most people go wrong. That doesn't mean you shouldn't diversify. In fact you can run multiple businesses and ventures at once successfully. Gary V is the perfect example. The key is to have a focus that ties together everything you do. In the case of the Brand Shamans, our services and related media exist to help people be more successful. We want people to be able to make the most of their passion, skills, and knowledge. Anything related to those goals is worthy of us pursuing. Don’t Settle for Second Best, and Be the Best At What YOU Do! What you have to ask yourself is how you can make a venture into the best that it can be at something. Never settle for second best, and certainly not third or fourth best. Individuals and small businesses may not think that it's possible but it is, if you have the right focus. The Brand Shamans are all about guiding folks to find the right focus. Whether a business is failing or not, it doesn't matter. Even successful businesses, no matter the scale, can always improve. The change always starts with you. Focus on the best you have to offer, whatever that takes, and make whatever you're doing into a great venture. If you can't do that, then it's time to go and find the right venture for you. by R.A. Rowell; Branding Professional Don’t be afraid to take that next step with your business and your brand. Step forward confidently and you will find yourself one step closer to success.  If you're looking for how to grow your brand, here's one simple piece of advice. Don’t be afraid to take that next step you’re not sure if you can take. Sometimes, we’re scared of taking that next step in life, because we’re worried it may be the wrong one. This happens all the time when building your brand, too.
It can be too easy to become complacent and simply be "okay" with how things are. Both in life and with your brand, staying put is not the best way to go. You and your brand must grow together to sustain your march toward success and to set up for future growth and success. What is the Next Step You Want to Take? Is there something you could be doing with your brand building, but haven't due to fear of failure? Most steps we could make we simply don't because we feel it isn't worth the risk to do something new. Still, most missteps are only going to cost you a little time and perhaps a little money. More often than that, making mistakes don't cost you anything you will miss in the long term just for having tried. The potential price of failure usually is worth the lessons we learn from what didn’t end up working. Sometimes, we overestimate risks because there are so many unknowns when it comes to possibilities. So, we have to always assume some risks when building a brand or business. But, when you really think about it, that new thing could change both you and your brand for the better. Failure With Your Next Step Often Means Growing From the Experience What if that next step fails? Chances are you'll recover from your venture without much real loss and have learned from the experience. A negative experience with your brand is just like a negative experience in your own life. Often you and your brand are both so interconnected that you'll feel the sting of failure twice. But, you then should work twice as hard to make another new step. Don’t retreat out of fear of the potential of success is worth it. If you do fail, you and your brand should both recover in time having become better for the experience. After all, what is success worth if it's easy when you fail? But, what if your next step succeeds and brings a new dimension to your brand? At the very least, if it doesn't fail, that step could at least give you a sense of accomplishment. Continuing to evolve keeps you and your brand on track. Always Moving Forward is the Key to Creating Success Really, if it won't hurt you and your brand seriously, there is no reason not to try it. Yes, the best laid plans can backfire. But, as long as you understand the real impacts of risk versus potential rewards, you should be able to overcome your fears of making new steps forward. If the next step is a big one that could go seriously wrong, but you are sure it is the way you want to go, then just make that step. The worst thing you can do is stay put. Not doing something can hurt more than anything else. You won't learn anything and you’ll have nothing to gain. Fear should be seen as simply a need to ensure yourself that you know what's best in growing both yourself and your brand. Still, don't let it stop you, even if seems there is so much to lose. As long as that next step is made with growth and prosperity in mind, you should be sure to make it a good one! Want to become a Brand Hero? But, not sure where or how to start? Hire the Brand Shamans and we’ll show you how!  Readers and fellow writers often ask me why I enjoy helping so many people? Am I worried about creating competition for myself? Why do I just freely give advice and inform others of what I do to succeed in writing? Am I creating competition by helping others succeed in writing and other online business?
If I were creating competition, I am not afraid to play the game and I'd play it fair. However, I don't believe I am. Why? There is a vast sea of opportunities, gigs, jobs, and contracts in the writing world. It's not humanly possible for me to have every writing task to myself, nor would I desire to. Aside from that, I am wise enough to know that every assignment is not for me. I don't know everything there is to know. Also, each writer has their own style. Why take on a project I know I can't do when there could be someone else better suited to it and who may need it more than I do? Instead, I could refer a good writer and move on to something better suited to me. I have always believed in helping others, no matter the situation. Whether in my career or in every day life, if I see someone who needs help, I'm going to provide it if I have the means. If you knew a secret that could change the whole world for the better, would you keep it to yourself? Of course not - at least, I hope not. No, writing advice is probably not going to change the world. However, if I can offer some guidance that can help change someone's perspective or career for the better, you can bet I'm going to tell them. One small piece of advice or word of encouragement could be all that is standing in the way of someone living their dream. How do I know this? People have given me that kind of hope and assistance. Were it not for fellow writers pushing me and offering me advice, who knows where I'd be today? So, am I creating competition by helping others succeed? Does it really matter? |
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Lyn Lomasi is founder and owner of the Brand Shamans Content Community. Services include ordained soul therapy and healing ministry, business success coaching, business success services, handcrafted healing jewelry, ethereal and anointing oils, altar and spiritual supplies and services, handcrafted healing beauty products, and more!
Lyn is your brand healing, soul healing, marketing & content superhero to the rescue! While rescuing civilians from boring business practices and energy vampires, this awesomely crazy family conquers evil and creates change. They live among tigers, dragons, mermaids, unicorns, and other fantastic energies, teaching others to claim their own power and do the same. By supporting us, you support a dedicated parent, healer, and minority small business that donates to several causes. Profits from our all-inclusive store, Intent-sive Nature support these causes and our beautiful family! HIRE OR SHOP WITH LYN | CONTACT LYN Archives
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