In this digital age where everyone's craving guidance, online coaching has become the hottest ticket in town. It's a goldmine for those with knowledge and skills to share, and if you're passionate about helping others and want to rake in the dough, I've got the inside scoop. Here are some killer strategies that will skyrocket your online coaching career.
1. Find Your Niche: Rule the Roost
To rise above the noise as an online coach, you need to own a specific niche that matches your expertise and passion. Figure out the area where you shine brighter than a supernova and possess the know-how for guiding others with finesse. Whether it's fitness, personal development, business, relationships, or some other sizzling field, having a niche will make you the authority that folks flock to.
2. Build Your Online Empire: Dominate the Web
Establishing a badass online presence is crucial for your coaching conquest. Create a killer website or blog that showcases your expertise, experience, and the mind-blowing services you offer. Optimize that digital gem for search engines to make sure you're always in the spotlight. But don't stop there—harness the power of social media platforms like Instagram, Facebook, LinkedIn, or YouTube to engage with your audience, drop some wisdom bombs, and reel in potential clients. Oh, and don't forget to consistently deliver top-notch content that showcases your expertise and leaves your audience craving more.
3. Give Away the Goods: Make 'Em Hungry
Want to attract potential clients like bees to honey? Give away some sweet free content. Whip up blog articles, videos, podcasts, or social media posts that spill the beans on the secrets of your coaching niche. By sharing valuable info for free, you'll prove you're the real deal and earn the trust of your audience. This loyal following can turn into paying clients who are willing to invest in your coaching wizardry.
4. Design Killer Coaching Programs: Slay the Competition
Craft coaching programs or packages that cater to the specific needs and goals of your target audience. Structure your services like a boss, making sure they deliver tangible results and leave clients floating on cloud nine. Consider offering different coaching levels, whether it's intimate one-on-one sessions, electrifying group coaching, or self-paced online courses. Spell out the benefits and outcomes each program brings to the table, and watch those potential clients convert faster than you can say "ka-ching."
5. Serve Like a Pro: Go Above and Beyond
To be the crème de la crème of online coaches, exceptional service is your secret sauce. Forge strong relationships with your clients, listen like a champion, and adapt your coaching approach to fit their unique circumstances. Give them the ongoing support, accountability, and motivation they crave to conquer their goals. Celebrate their wins like it's the Super Bowl, and continuously seek feedback to level up your coaching game.
6. Leverage the Tech World: Rule the Digital Realm
Tap into the wonders of online platforms and tools that can take your coaching business to the stratosphere. Zoom your way to virtual coaching sessions with video conferencing software, streamline transactions with online payment gateways, and organize your coaching programs like a ninja with project management tools. And hey, don't forget to join coaching marketplaces or listing platforms that connect coaches with clients desperately seeking your expertise.
7. Keep Growing or Die Trying: Stay Ahead of the Curve
The coaching industry is like a speeding train, and if you don't stay up-to-date, you'll be left in the dust. Invest in your personal and professional development by attending mind-blowing workshops, conferences, and training programs. Network with fellow coaches and industry gurus to swap ideas and unlock new insights. By continually expanding your knowledge and skills, you'll deliver mind-blowing value to your clients that will have them coming back for more.
8. Market Like a Rockstar: Get Your Name Out There
Marketing is your magic wand for attracting clients to your online coaching empire. Develop a kickass strategy that includes content marketing, social media ads, search engine optimization (SEO), email campaigns, and partnerships with influencers or complementary service providers. Clearly communicate the jaw-dropping benefits of your coaching services and flaunt the unique value you bring to the table. Dive into online communities, forums, and relevant groups to engage with your target audience and expand your reach like a wildfire.
9. Testimonials Are Your Battle Cry: Let Them Sing Your Praises
Nothing screams credibility like a bunch of glowing testimonials and referrals. Encourage your satisfied clients to spill the beans about the life-changing experiences they've had with your coaching. Show off these testimonials on your website and social media platforms to make potential clients go weak at the knees. And if you really want to make it rain, offer referral incentives or rewards to clients who spread the word about your coaching prowess. The power of word-of-mouth recommendations is like rocket fuel for your success.
10. Persistence Is the Name of the Game: Don't Back Down
Building a booming online coaching business isn't for the faint of heart—it takes time, effort, and a rock-solid commitment. Stay consistent in delivering mind-blowing content, engaging with your audience like a superstar, and sharpening your coaching skills like a samurai. Be patient and soldier on through the inevitable challenges and setbacks. Success doesn't happen overnight, my friend. Adapt to market demands, refine your strategies, and remain fiercely dedicated to helping your clients conquer their wildest dreams.
To sum it all up, making money as an online coach demands expertise, marketing finesse, and a relentless dedication to exceptional service. By finding your niche, conquering the online realm, showering your audience with value, creating killer coaching programs, providing next-level service, leveraging technology, continuing your learning journey, marketing like a boss, amassing testimonials, and persisting through the trials and tribulations, you'll build an online coaching empire that not only fills your pockets but also leaves a lasting impact on the lives of your clients. So, go forth, Coach Extraordinaire, and let the money rain down upon you!
by Phoenix Desertsong, Content Revival
At the end of the day, it’s just you and your brand. You and your brand sleep in the same bed at night, whether it’s been a great day, a mediocre one, or a really, really bad one. You gotta take it home with you. In fact, you are your brand.
When you look in the mirror, you should see a reflection of your brand. The brand you create should be a direct extension of you and reflect your values and standards. If these aren't the case then you and your brand need to have a talk.
But my brand isn’t me, it’s just what I do, right?
Well, what you do is you. If you build a brand, even if it’s not your “personal brand,” it still is personal. But, both brands should be personal to you. They are interconnected, whether you realize it or not.
In fact, as you build your business brand, you are also building your personal brand. In our social media-driven world, it's more important than ever for leaders of a brand to build their own personal brands to give a face to the business brands. People today demand more personality and humanity from brands. So, your own self reflects on your business and vice versa, even if you don't want it to.
Really, all a brand is at the end of it all is the idea that other people have of you in their minds. It’s what your business represents. So, you should be able to stand behind what you want your brand to be one hundred percent.
If you feel that you and your business brand are separate entities, you will find it slip away from you. That's true with your personal brand, too For some people, it's really one in the same, but both are still connected.
Even if you're building a business you later plan to sell, you need to stay connected and in tune with both your business and personal brand. Otherwise, one or both are going to get away from you and rebuilding either one the way you want it to be may become out of reach. If it’s a good one, someone will be happy to take it over for you.
So, should my brand and I have a sit-down and chat?
If you feel that you and your brand are out of sync, then you are out of sync yourself. No matter the reason, you do need to step back and refocus. What are you all about? How can your brand become an extension of what causes and ideas are near and dear to you?
By asking yourself these questions, you’ll build a much stronger brand. You'll also become a much better person, by staying true to what you are and letting your brand become a vehicle for those things. While staying true to yourself sounds cliche, people don’t really follow that advice.
It’s even more rare that a brand is truly used as a vehicle of self-expression and to further ideas and causes. Yes, it happens. A lot of those brands are wildly successful, because they are authentic. People like authenticity, and people love when you take that authenticity far as you can possibly take it.
Those who are willing to make major sacrifices for their brands are the true Brand Heroes. Doubters will eat their words when they see your success if you never stop moving and taking your brand with you. Your brands, no matter how many you have, are like your vehicle. Built, driven, and maintained correctly, they can reliably put you on cruise control to whatever your destination might be
Remember, you are your brand. Have that conversation with yourself. Know that you and your brand are one in the same. Never give up on your brand and never give up on yourself. Only then will you and your brand truly be in tune and become a force for good and whatever change you want to make in the world.
~ Phoenix <3
Want to become a Brand Hero? But, not sure where or how to start? Contact the branding experts at Brand Shamans and we’ll show you how!
Your job has ordered workers to complete their tasks from home or you’ve been laid off or let go and need to start your own business - but from home. Whether due to new rules at your job or a personal preference to work from home, you need help getting into the swing of things. You’re new at this work-at-home thing and need a few pointers to make it work effectively. As someone who has been running her own business from home since 2005, don’t worry! I can help. Here are 4 tips for new work-at-homers.
Relax. Breathe. Release.
This is the very first thing you need to do before doing anything else. Relax your mind. Take a few deep breaths. Think about what is going on and what your goals are. Let it sink in and then release all negative energies surrounding it. Some may use healing jewelry for this purpose. Yoga is another great way to clear the mind and get prepared for change. Working independently can be difficult for some not used to work from home positions. Relaxing your mind can go a long way in prepping for this change.
Set Up a Comfortable Effective Workspace
Even if you only plan to be working from home temporarily, you still need a place to do it. When your workspace is comfortable and contains everything you will need for work, it’s much easier to get your job done correctly. Consider the type of work that you do when creating your space. You can create this spot as a section in an existing room or if you have one you can use, convert an entire room.
No matter how large or small the space you have to work with, make sure it has everything you need to do your job effectively. Most jobs will require at least a desk and some office supplies. After you choose the correct desk for your specific use, consider other essentials your job may not have supplied you with and be sure they're within easy reach. You may also want to decorate this space to make it an enjoyable one. Even if not required for work, be sure to have some way to communicate with the outside world from home.
Don’t Panic. You Can Do This.
If I can work from home as a mother of 7, running 20 websites, a web store, making handcrafted items, and doing tons of services daily (like content writing, consulting, and publicity) while making sure a baby, toddlers, and teens are all taken care of, you can do it with hopefully a smaller workload than I have. I don’t recommend starting off with my kind of workload, unless necessary. I’m an experienced pro and have mastered the art of multitasking properly without taking away from people or tasks. The point is if I can get to that level, you can get to whatever your level is too.
Consult With Experienced Work At Home Professionals
This one is a must, especially if you are having issues getting started, staying on task, or finishing on time. Join work at home support groups online, such as Business Success Tips And Support Group on Facebook. Ask questions in those groups or of people you already know who work at home. Don’t be afraid to reach out if you need help. We all start somewhere and there is always someone to help. Social distancing doesn't include online spaces and there are always people in reach.
If you have no idea what business to start or what direction you should go in, feel free to get on a consulting chat with me. Learn what business you should start based on a variety of things revealed about yourself by consulting with us.
Questions, tips, or commentary? Feel free to use the comment section below. We're here for you!
LAST UPDATED 2/8/2023
by R.A. Rowell, Copywriting Extraordinaire
"Dream big, dream clearly, put it in writing, and watch it happen!" - Lyn Lomasi
Everyone knows what it means to dream big. You want to have a grand vision for your brand, and dream big for your future. Something needs to be worth doing in order to bother investing in building a brand, after all! The bigger your dream, the easier it is to build around, as well.
What does it mean to dream clearly? When you have dreams, you need to not only have a grand idea, but a clear vision of that idea. You need to know exactly what you're trying to accomplish with your brand. If you're just guessing, so will everyone else who interacts with your brand. You need to have a clear idea of the steps it will take to bring your brand's dreams to life.
What's the biggest step in helping yourself dream big, dream clearly, and take your brand to the next level?
Put it in writing.
We all know what a business plan is. But, you have to have a branding plan, as well. A branding plan should exist to keep yourself and anyone else who works for your brand in sync. If you put it in writing, define your brand's goals clearly, and have a specific vision for the future, it helps keep yourself, your brand, and anyone you work with on the same page. A plan also acts as a starting point whenever you're looking to do something dealing with your brand.
When building your brand, there needs to be a unified vision. Putting that in writing is a constant reminder of what exactly that is. Also, you want to put in writing key issues surrounding what your brand is trying to accomplish. You also want to have some clear strategies and tactics defined for both yourself and anyone who works for your brand.
Watch it happen!
No, your dreams won't come true overnight. Your brand and business can take many months and sometimes even years to establish itself. But, if you allow yourself to dream big and put it in writing, you've already made something happen. Yes, words on a page are only a beginning, but they are a strong beginning.
Sometimes you'll find that you have ideas that conflict with your vision. That's OK. The idea is to have the plan so that when you stray off course, you know where to come back to when it's time to regroup. While your brand may take time to mature, as long as you stick to a solid plan built around a big and clear vision, you've at the very least set your brand on the right track!
Dream big, put it in writing, and watch your brand and business grow!
Want to become a Brand Hero? But, not sure where or how to start? Hire the Brand Shamans and we’ll show you how!
Readers and fellow writers often ask me why I enjoy helping so many people? Am I worried about creating competition for myself? Why do I just freely give advice and inform others of what I do to succeed in writing? Am I creating competition by helping others succeed in writing and other online business?
If I were creating competition, I am not afraid to play the game and I'd play it fair. However, I don't believe I am. Why? There is a vast sea of opportunities, gigs, jobs, and contracts in the writing world. It's not humanly possible for me to have every writing task to myself, nor would I desire to.
Aside from that, I am wise enough to know that every assignment is not for me. I don't know everything there is to know. Also, each writer has their own style. Why take on a project I know I can't do when there could be someone else better suited to it and who may need it more than I do? Instead, I could refer a good writer and move on to something better suited to me.
I have always believed in helping others, no matter the situation. Whether in my career or in every day life, if I see someone who needs help, I'm going to provide it if I have the means. If you knew a secret that could change the whole world for the better, would you keep it to yourself? Of course not - at least, I hope not.
No, writing advice is probably not going to change the world. However, if I can offer some guidance that can help change someone's perspective or career for the better, you can bet I'm going to tell them. One small piece of advice or word of encouragement could be all that is standing in the way of someone living their dream. How do I know this? People have given me that kind of hope and assistance. Were it not for fellow writers pushing me and offering me advice, who knows where I'd be today?
So, am I creating competition by helping others succeed? Does it really matter?
Lyn Lomasi is founder and owner of the Brand Shamans Content Community. Services include ordained soul therapy and healing ministry, business success coaching, business success services, handcrafted healing jewelry, ethereal and anointing oils, altar and spiritual supplies and services, handcrafted healing beauty products, and more!
Lyn is your brand healing, soul healing, marketing & content superhero to the rescue! While rescuing civilians from boring business practices and energy vampires, this awesomely crazy family conquers evil and creates change.
They live among tigers, dragons, mermaids, unicorns, and other fantastic energies, teaching others to claim their own power and do the same.
By supporting us, you support a dedicated parent, healer, and minority small business that donates to several causes. Profits from our all-inclusive store, Intent-sive Nature support these causes and our beautiful family!
HIRE OR SHOP WITH LYN | CONTACT LYN