"Dream big, dream clearly, put it in writing, and watch it happen!" - Lyn Lomasi
Everyone knows what that means. You want to have a grand vision for your brand. Something needs to be worth doing in order to bother investing in building a brand, after all! The bigger your dream, the easier it is to build around, as well.
But what does that mean? It means that when you have dreams, you need to not only have a grand idea, but a clear vision of that idea. You need to know exactly what you're trying to accomplish with your brand. If you're just guessing, so will everyone else who interacts with your brand. You need to have a clear idea of the steps it will take to bring your brand's dreams to life.
And how do you help yourself dream big, dream clearly, and take your brand to the next level?
Put it in writing.
We all know what a business plan is. But you have to have a branding plan, as well. Yes, a branding plan is a real thing that exists. Basically, a branding plan should exist to keep yourself and anyone else who works for your brand in sync.
When you're building a brand, there needs to be a unified vision. Putting that in writing is a constant reminder of what exactly that is. Also, you want to put in writing key issues surrounding what your brand is trying to accomplish. You also want to have some clear strategies and tactics defined for both yourself and anyone who works for your brand.
Basically, a branding plan keeps people on the same page while also serving as a starting point whenever you're looking to do something dealing with your brand.
Watch it happen!
No, your dreams won't come true overnight. Your brand can take many months and sometimes even years to establish itself. But, by having a big and clear dream and putting it in writing, you've already made something happen. Yes, words on a page are only a beginning, but they are a strong beginning.
Sometimes you'll find that you have ideas that conflict with your vision. And that's OK. The idea is to have the plan so that when you stray off course, you know where to come back to when it's time to regroup.
While your brand may take time to mature, as long as you stick to a solid plan built around a big and clear vision, you've at the very least set your brand on the right track!
If you're looking for help with building your branding plan, you'll want to check out our FREE Brand Study, FREE interview for new exposure, and affordable Brand Analysis service!
FREE Brand Study
The Brand Shamans will study your brand for free and let you know where brand healing is needed. This includes study of your website and social media presence. We also include an optional one-card tarot or oracle reading.
Add to cart and begin your brand's healing process now. Why not? It's completely free!
Want to get started for FREE and see some of the benefits from working with us right away? This FREE interview will get you started on healing your brand quickly! The interview will be published on one of our network's popular sites, appropriate to your area of expertise.
Add to cart to take advantage of the free exposure to jump-start your brand's healing now!
How An Interview Can Bring Personality To Your Brand
Not sure what your brand needs? This is a good way to find out what you're doing right and wrong and what we can do to help you heal your brand. Your brand analysis will include a free interview, our free brand study (one-card tarot or oracle reading and analysis of your brand's website and social media presence), as well as a thirty minute e-consultation on your brand as a whole, including pluses and areas where you can improve. Interview and brand study time are counted separately from your e-consultation so that you get the most value.
Hit add to cart and complete your small investment into your brand's big future!
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Lyn Lomasi & Richard Rowell are life & business partners. Owners of Brand Shamans & the Write W.A.V.E. Media network, we are your brand healing, soul healing, & content superheroes to the rescue!
Running our network of websites, tackling deadlines single-handedly, and coaching fellow writers, brands, & entrepreneurs to be thought leaders is our top priority.
While rescuing civilians from boring content and brands, we conquer the world, living the RV life and making Crafts For A Purpose with our awesomely crazy family while recounting The Nova Skye Story, along with Kymani’s Travels.
We also strive to one day cuddle with lions and giraffes. Until then, we’ll settle for furry rescue kitties and doggies.
We support many causes via our business ventures, such as homelessness, support for trans youth, equality, helping starving artists, and more! A portion of all proceeds from our online craft store where the healing jewelry is sold goes toward helping homeless pets in local shelters.
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